The relevance of the research lies in the implementation of an expanded analysis of the mechanisms that form the audience's interest in information provided by public opinion leaders in various fields, as well as in identifying criteria for evaluating recommendations and analyzing possible risks associated with the unreliability of information provided by bloggers. Thus, this study is devoted to the study of the phenomenon of trust in bloggers' information and the peculiarities of the audience's perception of their advice and recommendations. The study confirms that the increased influence of influencers with a simultaneous decrease in trust in traditional media are interrelated manifestations of the overall digital transformation of the media environment.
| Mualliflar | Rahimjanova , Bonu, Abdukadyrov , Abdumalik, Pirzhanova , Aysultan, Yakovlev , Viktor, Aksyonova , Milana |
|---|---|
| Jurnal | Марказий Осиёда медиа ва коммуникациялар |
| Nashr sanasi | 2026-03-18 |
| Son | 12 |
| Til | Rus |
| DOI | 10.62499/ijmcc.vi12.269 |
DOI: 10.62499/ijmcc.vi12.269 · Maqolaning asl sahifasi
блогеры, инфлюэнсеры, аудитория, доверие, поведение, общественное мнение, цифровизация, bloggerlar, ta'sir o'tkazuvchilar, auditoriya, ishonch, xulq-atvor, jamoatchilik fikri, raqamlashtirish, bloggers, influencers, audience, trust, behavior, public opinion, digitalization
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