The influencers: how and why do their messages have a greater impact on public opinion and the behavioral characteristics of the audience

Rahimjanova , Bonu, Abdukadyrov , Abdumalik, Pirzhanova , Aysultan, Yakovlev , Viktor, Aksyonova , Milana

Марказий Осиёда медиа ва коммуникациялар · 2026-yil

Annotatsiya

The relevance of the research lies in the implementation of an expanded analysis of the mechanisms that form the audience's interest in information provided by public opinion leaders in various fields, as well as in identifying criteria for evaluating recommendations and analyzing possible risks associated with the unreliability of information provided by bloggers. Thus, this study is devoted to the study of the phenomenon of trust in bloggers' information and the peculiarities of the audience's perception of their advice and recommendations. The study confirms that the increased influence of influencers with a simultaneous decrease in trust in traditional media are interrelated manifestations of the overall digital transformation of the media environment.

Maqola ma’lumotlari
MualliflarRahimjanova , Bonu, Abdukadyrov , Abdumalik, Pirzhanova , Aysultan, Yakovlev , Viktor, Aksyonova , Milana
JurnalМарказий Осиёда медиа ва коммуникациялар
NashriyotЎзЖОКУ
ISSN3030-3265, 3030-3354
Nashr sanasi2026-03-18
Son12
TilIngliz
Ilmiy sohaFilologiya
DOI10.62499/ijmcc.vi12.269
Indeksga qo‘shilgan2026-08-26

DOI: 10.62499/ijmcc.vi12.269 · Maqolaning asl sahifasi

Kalit so‘zlar

блогеры, инфлюэнсеры, аудитория, доверие, поведение, общественное мнение, цифровизация, bloggerlar, ta'sir o'tkazuvchilar, auditoriya, ishonch, xulq-atvor, jamoatchilik fikri, raqamlashtirish, bloggers, influencers, audience, trust, behavior, public opinion, digitalization

Ilmiy soha

Filologiya

Iqtibos keltirish

APARahimjanova , Bonu, Abdukadyrov , Abdumalik, Pirzhanova , Aysultan, Yakovlev , Viktor, & Aksyonova , Milana (2026). THE INFLUENCERS: HOW AND WHY DO THEIR MESSAGES HAVE A GREATER IMPACT ON PUBLIC OPINION AND THE BEHAVIORAL CHARACTERISTICS OF THE AUDIENCE. Марказий Осиёда медиа ва коммуникациялар, (12). https://doi.org/10.62499/ijmcc.vi12.269
GOST (OAK)Rahimjanova , Bonu va b. THE INFLUENCERS: HOW AND WHY DO THEIR MESSAGES HAVE A GREATER IMPACT ON PUBLIC OPINION AND THE BEHAVIORAL CHARACTERISTICS OF THE AUDIENCE // Марказий Осиёда медиа ва коммуникациялар. – 2026. – № 12. – DOI: 10.62499/ijmcc.vi12.269.
MLARahimjanova , Bonu, Abdukadyrov , Abdumalik, Pirzhanova , Aysultan, Yakovlev , Viktor, and Aksyonova , Milana. “THE INFLUENCERS: HOW AND WHY DO THEIR MESSAGES HAVE A GREATER IMPACT ON PUBLIC OPINION AND THE BEHAVIORAL CHARACTERISTICS OF THE AUDIENCE.” Марказий Осиёда медиа ва коммуникациялар, (12), 2026. https://doi.org/10.62499/ijmcc.vi12.269
ChicagoRahimjanova , Bonu, Abdukadyrov , Abdumalik, Pirzhanova , Aysultan, Yakovlev , Viktor, and Aksyonova , Milana. “THE INFLUENCERS: HOW AND WHY DO THEIR MESSAGES HAVE A GREATER IMPACT ON PUBLIC OPINION AND THE BEHAVIORAL CHARACTERISTICS OF THE AUDIENCE.” Марказий Осиёда медиа ва коммуникациялар, (12) (2026). https://doi.org/10.62499/ijmcc.vi12.269
HarvardRahimjanova , Bonu, Abdukadyrov , Abdumalik, Pirzhanova , Aysultan, Yakovlev , Viktor, and Aksyonova , Milana (2026) ‘THE INFLUENCERS: HOW AND WHY DO THEIR MESSAGES HAVE A GREATER IMPACT ON PUBLIC OPINION AND THE BEHAVIORAL CHARACTERISTICS OF THE AUDIENCE’, Марказий Осиёда медиа ва коммуникациялар, (12). https://doi.org/10.62499/ijmcc.vi12.269
BibTeX
@article{rahimjanovabonu2026,
  title = {THE INFLUENCERS: HOW AND WHY DO THEIR MESSAGES HAVE A GREATER IMPACT ON PUBLIC OPINION AND THE BEHAVIORAL CHARACTERISTICS OF THE AUDIENCE},
  author = {Rahimjanova , Bonu and Abdukadyrov , Abdumalik and Pirzhanova , Aysultan and Yakovlev , Viktor and Aksyonova , Milana},
  journal = {Марказий Осиёда медиа ва коммуникациялар},
  year = {2026},
  number = {12},
  doi = {10.62499/ijmcc.vi12.269},
  url = {https://doi.org/10.62499/ijmcc.vi12.269}
}

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