Problems of questionnaire survey methodologies using the communication capabilities of the media

Rasmukhamedova , Firuza, Antonov-Ovseenko , Anton, Urinova , Madinabonu

Марказий Осиёда медиа ва коммуникациялар · 2026-yil

Annotatsiya

The development of media and the internet has profoundly influenced the emergence and advancement of new and non-standard methods for studying public opinion, particularly through the communication capabilities of professional media resources. However, in the Central Asian region, the use of online tools in conducting questionnaire surveys does not ensure the relevance of the results due to a complex of specific factors: digital inequality (rural residents have significantly less access to the internet than urban ones), age differentiation, lack of open statistics, and a low level of computer literacy. Given these factors, the optimal strategy is to blend online and offline methods. The study examines in detail the advantages and disadvantages of various methods of studying public opinion, including questionnaire surveys (polling), interviews, observation (including the “solicited diaries” method), emoji (smilies), focus groups, talk shows, and frame analysis. It is concluded that it is necessary to combine different methodologies to obtain the most accurate and relevant research results.

Maqola ma’lumotlari
MualliflarRasmukhamedova , Firuza, Antonov-Ovseenko , Anton, Urinova , Madinabonu
JurnalМарказий Осиёда медиа ва коммуникациялар
NashriyotЎзЖОКУ
ISSN3030-3265, 3030-3354
Nashr sanasi2026-03-18
Son12
TilIngliz
Ilmiy sohaFilologiya
DOI10.62499/ijmcc.vi12.267
Indeksga qo‘shilgan2026-08-26

DOI: 10.62499/ijmcc.vi12.267 · Maqolaning asl sahifasi

Kalit so‘zlar

общественное мнение, анкетирование, опрос, интервью, наблюдение, эмодзи, смайлики, фокус-группы, ток-шоу, jamoatchilik fikri, anketa, so‘rov, media kommunikatsiya imkoniyatlari, raqamli tengsizlik, emodzi, fokus-guruhlar, tok-shou, freym-tahlil, public opinion, questionnaire survey, polling, interview, observation, emoji, smilies, focus groups, talk show

Ilmiy soha

Filologiya

Iqtibos keltirish

APARasmukhamedova , Firuza, Antonov-Ovseenko , Anton, & Urinova , Madinabonu (2026). PROBLEMS OF QUESTIONNAIRE SURVEY METHODOLOGIES USING THE COMMUNICATION CAPABILITIES OF THE MEDIA. Марказий Осиёда медиа ва коммуникациялар, (12). https://doi.org/10.62499/ijmcc.vi12.267
GOST (OAK)Rasmukhamedova , Firuza, Antonov-Ovseenko , Anton, Urinova , Madinabonu PROBLEMS OF QUESTIONNAIRE SURVEY METHODOLOGIES USING THE COMMUNICATION CAPABILITIES OF THE MEDIA // Марказий Осиёда медиа ва коммуникациялар. – 2026. – № 12. – DOI: 10.62499/ijmcc.vi12.267.
MLARasmukhamedova , Firuza, Antonov-Ovseenko , Anton, and Urinova , Madinabonu. “PROBLEMS OF QUESTIONNAIRE SURVEY METHODOLOGIES USING THE COMMUNICATION CAPABILITIES OF THE MEDIA.” Марказий Осиёда медиа ва коммуникациялар, (12), 2026. https://doi.org/10.62499/ijmcc.vi12.267
ChicagoRasmukhamedova , Firuza, Antonov-Ovseenko , Anton, and Urinova , Madinabonu. “PROBLEMS OF QUESTIONNAIRE SURVEY METHODOLOGIES USING THE COMMUNICATION CAPABILITIES OF THE MEDIA.” Марказий Осиёда медиа ва коммуникациялар, (12) (2026). https://doi.org/10.62499/ijmcc.vi12.267
HarvardRasmukhamedova , Firuza, Antonov-Ovseenko , Anton, and Urinova , Madinabonu (2026) ‘PROBLEMS OF QUESTIONNAIRE SURVEY METHODOLOGIES USING THE COMMUNICATION CAPABILITIES OF THE MEDIA’, Марказий Осиёда медиа ва коммуникациялар, (12). https://doi.org/10.62499/ijmcc.vi12.267
BibTeX
@article{rasmukhamedovafiruza2026,
  title = {PROBLEMS OF QUESTIONNAIRE SURVEY METHODOLOGIES USING THE COMMUNICATION CAPABILITIES OF THE MEDIA},
  author = {Rasmukhamedova , Firuza and Antonov-Ovseenko , Anton and Urinova , Madinabonu},
  journal = {Марказий Осиёда медиа ва коммуникациялар},
  year = {2026},
  number = {12},
  doi = {10.62499/ijmcc.vi12.267},
  url = {https://doi.org/10.62499/ijmcc.vi12.267}
}

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