Scientific foundations and contemporary issues of media and artificial intelligence integration

University of Journalism and Mass Communications, Uzbekistan

Марказий Осиёда медиа ва коммуникациялар · 2026-yil

Annotatsiya

The article explores the use of intelligent media content analysis technologies to identify and counter extremist narratives in the context of digital media transformation. The study applies content and discourse analysis, computational linguistics, and machine learning methods. The potential of AI tools in radicalization prevention, media security, and information counteraction is substantiated. This study is devoted to the analysis of pragmatic features of media texts generated by artificial intelligence. Within the research framework, AI-based news headlines are examined using a pragmalinguistic approach. The analysis employs speech act theory and semantic-pragmatic methods, substantiating the necessity of considering artificial intelligence language as an independent object of pragmatic research. This thesis analyzes the processes of implementation, effectiveness, and existing challenges of applying widely used artificial intelligence technologies in editorial practices, particularly in the production of multimedia content that integrates multiple media elements and is designed for diverse audiences. In addition, drawing on international experience, the study examines the prospects of integrating these technologies within the media landscape of Uzbekistan and discusses in detail the barriers encountered in adapting them to the national media segment. Based on the demands of contemporary media consumers, the research emphasizes the extensive use of artificial intelligence capabilities in content production, alongside the importance of studying and understanding audience behavior. Furthermore, the paper explores the organizational transformations within editorial management resulting from the adoption of artificial intelligence, including reforms in human resource management, the gradual development of essential competencies and skills, the implementation of personnel policies aligned with emerging trends, and the formation of specific internal governance mechanisms within editorial offices.

Maqola ma’lumotlari
MualliflarUniversity of Journalism and Mass Communications, Uzbekistan
JurnalМарказий Осиёда медиа ва коммуникациялар
NashriyotЎзЖОКУ
ISSN3030-3265, 3030-3354
Nashr sanasi2026-03-01
TilIngliz
Ilmiy sohaFilologiya
DOI10.62499/ijmcc.vi.294
Indeksga qo‘shilgan2026-08-26

DOI: 10.62499/ijmcc.vi.294 · Maqolaning asl sahifasi

Kalit so‘zlar

экстремизм, искусственный интеллект, медиаконтент, медиабезопасностьмедиабезопасность, радикализация, медиадискурс, профилактика, sun’iy intellekt, kontekstual ma’no, nutq aktlari, sarlavha, kommunikativ niyat, pragmatik tahlil, illokutiv niyat, extremism, artificial intelligence, media content, media security, radicalization, media discourse, prevention

Ilmiy soha

Filologiya

Iqtibos keltirish

APAUniversity of Journalism and Mass Communications, Uzbekistan (2026). SCIENTIFIC FOUNDATIONS AND CONTEMPORARY ISSUES OF MEDIA AND ARTIFICIAL INTELLIGENCE INTEGRATION. Марказий Осиёда медиа ва коммуникациялар. https://doi.org/10.62499/ijmcc.vi.294
GOST (OAK)University of Journalism and Mass Communications, Uzbekistan SCIENTIFIC FOUNDATIONS AND CONTEMPORARY ISSUES OF MEDIA AND ARTIFICIAL INTELLIGENCE INTEGRATION // Марказий Осиёда медиа ва коммуникациялар. – 2026. – DOI: 10.62499/ijmcc.vi.294.
MLAUniversity of Journalism and Mass Communications, Uzbekistan. “SCIENTIFIC FOUNDATIONS AND CONTEMPORARY ISSUES OF MEDIA AND ARTIFICIAL INTELLIGENCE INTEGRATION.” Марказий Осиёда медиа ва коммуникациялар, 2026. https://doi.org/10.62499/ijmcc.vi.294
ChicagoUniversity of Journalism and Mass Communications, Uzbekistan. “SCIENTIFIC FOUNDATIONS AND CONTEMPORARY ISSUES OF MEDIA AND ARTIFICIAL INTELLIGENCE INTEGRATION.” Марказий Осиёда медиа ва коммуникациялар (2026). https://doi.org/10.62499/ijmcc.vi.294
HarvardUniversity of Journalism and Mass Communications, Uzbekistan (2026) ‘SCIENTIFIC FOUNDATIONS AND CONTEMPORARY ISSUES OF MEDIA AND ARTIFICIAL INTELLIGENCE INTEGRATION’, Марказий Осиёда медиа ва коммуникациялар. https://doi.org/10.62499/ijmcc.vi.294
BibTeX
@article{universityofjournalismandmasscommunicationsuzbekistan2026,
  title = {SCIENTIFIC FOUNDATIONS AND CONTEMPORARY ISSUES OF MEDIA AND ARTIFICIAL INTELLIGENCE INTEGRATION},
  author = {University of Journalism and Mass Communications, Uzbekistan},
  journal = {Марказий Осиёда медиа ва коммуникациялар},
  year = {2026},
  doi = {10.62499/ijmcc.vi.294},
  url = {https://doi.org/10.62499/ijmcc.vi.294}
}

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