Social networks and advertisement: legal issues

Khujayev, Shokhjakhon, Хужаев, Шохжахон, Хўжаев, Шохжахон

Жамият ва инновациялар / Общество и инновации / Society and innovations · 2022-yil

Annotatsiya

Currently, advertising on social networks is increasingly becoming the focus of consumer attention, arousing interest among marketers and businessmen. In this article, on the basis of the norms of the legislation of the Republic of Uzbekistan on advertising, informatization, intellectual property, tax legislation, the features of the legal regulation of advertising activities in social networks were analyzed. The legislation of the Republic of Uzbekistan does not provide for a separate regulatory legal act in the field of regulation of social networks, including advertising activities, in connection with which the author shows the "ways" of crossing the general requirements of legislation with the legal regulation of advertising in social networks. According to the results of the article, it is indicated that advertising activities in social networks can include two types of contracts – an agreement on the provision of services for the creation of advertising and an agreement on the provision of services for the placement of advertising, and it is also allowed to carry out activities based on the advertiser's public offer. In general, it is noted that effective legal regulation should be based on the simplicity of the legal mechanism, maximum simplification of the legal burden, as well as clear and fair taxation of subjects of advertising activities.

Maqola ma’lumotlari
MualliflarKhujayev, Shokhjakhon, Хужаев, Шохжахон, Хўжаев, Шохжахон
JurnalЖамият ва инновациялар / Общество и инновации / Society and innovations
Nashr sanasi2022-01-13
Jild2
Son6
Betlar118-124
TilRus
DOI10.47689/2181-1415-vol2-iss6-pp118-124

Kalit so‘zlar

маркетинг, махсус ахборот, муаллифлик ҳуқуқи ва турдош ҳуқуқлар,, мессенджер, интернет, ахборотлаштириш, маркетинг, специальная информация, авторское право и смежные права, мессенджер, Интернет, информатизация, marketing, special information, copyright and related rights, messenger, Internet, informatization

Ilmiy soha

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