The article analyzes the use of Kyrgyzstan's cultural brands (the epic “Manas”, the World Nomad Games, the heritage of Ch.Aitmatov) as “soft power” tools in foreign policy. Special attention is paid to the factor of the Uzbek diaspora in the Kyrgyz Republic as a natural bridge for bilateral and regional interaction. Based on the theories of neofunctionalism and new regionalism, the author explores the mechanisms of the influence of cultural cooperation on political rapprochement and the strengthening of regional solidarity in Central Asia. The relevance of the work is due to the need to verify the instruments of “soft power” of the Kyrgyz Republic in the context of the strategy of regional solidarity of Uzbekistan. The relevance of this study stems from the need to verify Kyrgyzstan's soft power instruments in the context of Uzbekistan's regional solidarity strategy. This article attempts to analyze the use of Kyrgyzstan's cultural brands in foreign policy through the lens of regionalist theories and assess the potential of the Uzbek diaspora as a factor in strengthening Uzbek-Kyrgyz relations and regional stability. The conclusion presents practical recommendations for the foreign policy departments of Uzbekistan on integrating diaspora potential into the strategy of building a “space of trust”.
| Mualliflar | Сеитов Азамат, Рубенян Ангелина |
|---|---|
| Jurnal | Ижтимоий тадқиқотлар журнали – Журнал социальных исследований – Journal of Social Studies (электрон журнал) |
| Nashr sanasi | 2026-03-10 |
| Jild | 9 |
| Son | 1 |
| Til | Rus |
культурный брендинг, мягкая сила, Кыргызстан, Узбекистан, диаспора, региональная солидарность, Центральная Азия, неофункционализм, Всемирные игры кочевников, эпос «Манас», cultural branding, soft power, Kyrgyzstan, Uzbekistan, diaspora, regional solidarity, Central Asia, neofunctionalism, World Nomad Games, epic “Manas”, madaniy brending, yumshoq kuch, Qirgʻiziston, Oʻzbekiston, diaspora, mintaqaviy birdamlik, Markaziy Osiyo, neofunksionalizm, Butunjahon koʻchmanchi oʻyinlari, “Manas” doston
This article analyzes investments in human capital, their impact on economic growth and production efficiency, and the main factors driving human capital development. Scientific approaches are based on labor market…
The article analyzes the origin, socio-philosophical features and the role in society of the “Tea Ceremony”, one of the oldest cultural traditions of Japan. The study examines the tea ceremony not only as a national…
The article examines the theoretical and methodological foundations of sociological monitoring of higher education quality in the context of educational modernization. The role of monitoring as an effective tool for…
The article examines the main issues related to women’s external and internal labor migration. Special attention is given to the legal aspects affecting the employment of migrant women, as well as to the factors…
This article studies the modernization and development trends of national sites. Also, the issues of accelerating the modernization of society at a new stage of Uzbekistan's development, expanding national sites on the…
Improving the civil service sector is acquiring important scientific and practical significance for achieving social development. Since the potential and professionalism of personnel play a key role in the development…
In this article, social determinants of book reading are presented as a result of scientific and theoretical conclusions. Particular attention is paid not only to the cultural and spiritual aspects of reading, but also…
This article analyzes the role of young leaders' social capital in modern management processes. The concept of social capital has been theoretically illuminated by authoritative scholars such as P. Bourdieu, J. Coleman…
The implementation of social prevention of juvenile delinquency in the CIS countries occurs not only within the framework of the legal system, but also at the intersection of a wide range of socio-structural and…
The logic of economic and socio-political reforms being carried out in New Uzbekistan requires the establishment of an integrated system of interaction between state structures, non-governmental institutions, and…