This article examines how optimizing product assortment strategically enhances the marketing performance of distributor companies. It highlights the shift from traditional, intuition-based selection to data-driven portfolio management supported by AI, POS data, and predictive analytics. The study outlines the impact of assortment relevance on profitability, retailer satisfaction, and market competitiveness, with specific implications for developing markets such as Uzbekistan. A phased implementation framework is proposed to guide distributors in adopting digitally enabled assortment strategies for sustainable commercial growth.
| Mualliflar | Jamoliddinov , Fakhriyor, Жамолиддинов , Фахриер, Жамолиддинов , Фахриер |
|---|---|
| Jurnal | Илғор иқтисодиёт ва педагогик технологиялар |
| Nashriyot | Тошкент давлат иқтисодиёт университети ҳузуридаги «Ўзбекистон иқтисодиётини ривожлантиришнинг илмий асослари ва муаммолари» илмий-тадқиқот маркази |
| ISSN | 1994-2025 |
| Nashr sanasi | 2025-12-29 |
| Jild | 2 |
| Son | 6 |
| Betlar | 716-723 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.60078/3060-4842-2025-vol2-iss6-pp716-723 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.60078/3060-4842-2025-vol2-iss6-pp716-723 · Maqolaning asl sahifasi
assortment optimization, distributors, marketing performance, AI analytics, POS data, portfolio management, digital transformation, оптимизация ассортимента, дистрибьюторы, маркетинговая эффективность, аналитика на базе ИИ, данные POS, управление портфелем, цифровая трансформация, ассортиментни оптимизация қилиш, дистрибьюторлар, маркетинг самарадорлиги, сунъий интеллект таҳлили, POS маълумотлари, портфель бошқаруви, рақамли трансформация
| APA | Jamoliddinov , Fakhriyor, Жамолиддинов , Фахриер, & Жамолиддинов , Фахриер (2025). OPTIMIZATION OF ASSORTMENT STRATEGY TO ENHANCE MARKETING PERFORMANCE OF DISTRIBUTORS IN THE DIGITAL ERA. Илғор иқтисодиёт ва педагогик технологиялар, 2(6), 716-723. https://doi.org/10.60078/3060-4842-2025-vol2-iss6-pp716-723 |
|---|---|
| GOST (OAK) | Jamoliddinov , Fakhriyor, Жамолиддинов , Фахриер, Жамолиддинов , Фахриер OPTIMIZATION OF ASSORTMENT STRATEGY TO ENHANCE MARKETING PERFORMANCE OF DISTRIBUTORS IN THE DIGITAL ERA // Илғор иқтисодиёт ва педагогик технологиялар. – 2025. – T. 2, № 6. – P. 716-723. – DOI: 10.60078/3060-4842-2025-vol2-iss6-pp716-723. |
| MLA | Jamoliddinov , Fakhriyor, Жамолиддинов , Фахриер, and Жамолиддинов , Фахриер. “OPTIMIZATION OF ASSORTMENT STRATEGY TO ENHANCE MARKETING PERFORMANCE OF DISTRIBUTORS IN THE DIGITAL ERA.” Илғор иқтисодиёт ва педагогик технологиялар, 2(6), 716-723, 2025. https://doi.org/10.60078/3060-4842-2025-vol2-iss6-pp716-723 |
| Chicago | Jamoliddinov , Fakhriyor, Жамолиддинов , Фахриер, and Жамолиддинов , Фахриер. “OPTIMIZATION OF ASSORTMENT STRATEGY TO ENHANCE MARKETING PERFORMANCE OF DISTRIBUTORS IN THE DIGITAL ERA.” Илғор иқтисодиёт ва педагогик технологиялар, 2(6), 716-723 (2025). https://doi.org/10.60078/3060-4842-2025-vol2-iss6-pp716-723 |
| Harvard | Jamoliddinov , Fakhriyor, Жамолиддинов , Фахриер, and Жамолиддинов , Фахриер (2025) ‘OPTIMIZATION OF ASSORTMENT STRATEGY TO ENHANCE MARKETING PERFORMANCE OF DISTRIBUTORS IN THE DIGITAL ERA’, Илғор иқтисодиёт ва педагогик технологиялар, 2(6), 716-723. https://doi.org/10.60078/3060-4842-2025-vol2-iss6-pp716-723 |
| BibTeX | @article{jamoliddinovfakhriyor2025,
title = {OPTIMIZATION OF ASSORTMENT STRATEGY TO ENHANCE MARKETING PERFORMANCE OF DISTRIBUTORS IN THE DIGITAL ERA},
author = {Jamoliddinov , Fakhriyor and Жамолиддинов , Фахриер and Жамолиддинов , Фахриер},
journal = {Илғор иқтисодиёт ва педагогик технологиялар},
year = {2025},
volume = {2},
number = {6},
pages = {716-723},
doi = {10.60078/3060-4842-2025-vol2-iss6-pp716-723},
url = {https://doi.org/10.60078/3060-4842-2025-vol2-iss6-pp716-723}
} |
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