OPTIMIZATION OF ASSORTMENT STRATEGY TO ENHANCE MARKETING PERFORMANCE OF DISTRIBUTORS IN THE DIGITAL ERA

Jamoliddinov , Fakhriyor, Жамолиддинов , Фахриер, Жамолиддинов , Фахриер

Илғор иқтисодиёт ва педагогик технологиялар · 2025-yil

Annotatsiya

This article examines how optimizing product assortment strategically enhances the marketing performance of distributor companies. It highlights the shift from traditional, intuition-based selection to data-driven portfolio management supported by AI, POS data, and predictive analytics. The study outlines the impact of assortment relevance on profitability, retailer satisfaction, and market competitiveness, with specific implications for developing markets such as Uzbekistan. A phased implementation framework is proposed to guide distributors in adopting digitally enabled assortment strategies for sustainable commercial growth.

Maqola ma’lumotlari
MualliflarJamoliddinov , Fakhriyor, Жамолиддинов , Фахриер, Жамолиддинов , Фахриер
JurnalИлғор иқтисодиёт ва педагогик технологиялар
Nashr sanasi2025-12-29
Jild2
Son6
Betlar716-723
TilIngliz
DOI10.60078/3060-4842-2025-vol2-iss6-pp716-723

Kalit so‘zlar

assortment optimization, distributors, marketing performance, AI analytics, POS data, portfolio management, digital transformation, оптимизация ассортимента, дистрибьюторы, маркетинговая эффективность, аналитика на базе ИИ, данные POS, управление портфелем, цифровая трансформация, ассортиментни оптимизация қилиш, дистрибьюторлар, маркетинг самарадорлиги, сунъий интеллект таҳлили, POS маълумотлари, портфель бошқаруви, рақамли трансформация

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