In the context of the digital transformation of the economy, franchising is gaining new strategic significance as a model of scalable and sustainable business. This article presents a comparative analysis of franchising development in France, Italy, and Germany, with a focus on institutional and legal frameworks, economic indicators, digital maturity, and the transformation of business models. The study reveals that digitalization enhances the efficiency of franchise networks, deepens support for small and medium-sized enterprises, and strengthens the legal protection of intellectual property.
| Mualliflar | Otakuzieva , Zukhra, Alimov , Akobir, Отакузиева , Зухра, Алимов , Акобир, Отакузиева , Зухра, Алимов , Акобир |
|---|---|
| Jurnal | Илғор иқтисодиёт ва педагогик технологиялар |
| Nashriyot | Тошкент давлат иқтисодиёт университети ҳузуридаги «Ўзбекистон иқтисодиётини ривожлантиришнинг илмий асослари ва муаммолари» илмий-тадқиқот маркази |
| ISSN | 1994-2025 |
| Nashr sanasi | 2025-12-29 |
| Jild | 2 |
| Son | 6 |
| Betlar | 724-734 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.60078/3060-4842-2025-vol2-iss6-pp724-734 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.60078/3060-4842-2025-vol2-iss6-pp724-734 · Maqolaning asl sahifasi
franchising, digital economy, commercial concession, intellectual property, SME support, institutional regulation, business model, франчайзинг, цифровая экономика, коммерческая концессия, интеллектуальная собственность, поддержка МСП, институциональное регулирование, бизнес-модель, франчайзинг, рақамли иқтисодиёт, тижорат концессияси, интеллектуал мулк, КЎТ (кичик ва ўрта тадбиркорлик), институционал тартибга солиш, бизнес-модель
| APA | Otakuzieva , Zukhra, Alimov , Akobir, Отакузиева , Зухра, Алимов , Акобир, Отакузиева , Зухра, & Алимов , Акобир (2025). FRANCHISING IN THE DIGITAL ECONOMY: INTERNATIONAL EXPERIENCE OF DEVELOPED COUNTRIES. Илғор иқтисодиёт ва педагогик технологиялар, 2(6), 724-734. https://doi.org/10.60078/3060-4842-2025-vol2-iss6-pp724-734 |
|---|---|
| GOST (OAK) | Otakuzieva , Zukhra va b. FRANCHISING IN THE DIGITAL ECONOMY: INTERNATIONAL EXPERIENCE OF DEVELOPED COUNTRIES // Илғор иқтисодиёт ва педагогик технологиялар. – 2025. – T. 2, № 6. – P. 724-734. – DOI: 10.60078/3060-4842-2025-vol2-iss6-pp724-734. |
| MLA | Otakuzieva , Zukhra, Alimov , Akobir, Отакузиева , Зухра, Алимов , Акобир, Отакузиева , Зухра, and Алимов , Акобир. “FRANCHISING IN THE DIGITAL ECONOMY: INTERNATIONAL EXPERIENCE OF DEVELOPED COUNTRIES.” Илғор иқтисодиёт ва педагогик технологиялар, 2(6), 724-734, 2025. https://doi.org/10.60078/3060-4842-2025-vol2-iss6-pp724-734 |
| Chicago | Otakuzieva , Zukhra, Alimov , Akobir, Отакузиева , Зухра, Алимов , Акобир, Отакузиева , Зухра, and Алимов , Акобир. “FRANCHISING IN THE DIGITAL ECONOMY: INTERNATIONAL EXPERIENCE OF DEVELOPED COUNTRIES.” Илғор иқтисодиёт ва педагогик технологиялар, 2(6), 724-734 (2025). https://doi.org/10.60078/3060-4842-2025-vol2-iss6-pp724-734 |
| Harvard | Otakuzieva , Zukhra, Alimov , Akobir, Отакузиева , Зухра, Алимов , Акобир, Отакузиева , Зухра, and Алимов , Акобир (2025) ‘FRANCHISING IN THE DIGITAL ECONOMY: INTERNATIONAL EXPERIENCE OF DEVELOPED COUNTRIES’, Илғор иқтисодиёт ва педагогик технологиялар, 2(6), 724-734. https://doi.org/10.60078/3060-4842-2025-vol2-iss6-pp724-734 |
| BibTeX | @article{otakuzievazukhra2025,
title = {FRANCHISING IN THE DIGITAL ECONOMY: INTERNATIONAL EXPERIENCE OF DEVELOPED COUNTRIES},
author = {Otakuzieva , Zukhra and Alimov , Akobir and Отакузиева , Зухра and Алимов , Акобир and Отакузиева , Зухра and Алимов , Акобир},
journal = {Илғор иқтисодиёт ва педагогик технологиялар},
year = {2025},
volume = {2},
number = {6},
pages = {724-734},
doi = {10.60078/3060-4842-2025-vol2-iss6-pp724-734},
url = {https://doi.org/10.60078/3060-4842-2025-vol2-iss6-pp724-734}
} |
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