In the context of the digital transformation of the economy, franchising is gaining new strategic significance as a model of scalable and sustainable business. This article presents a comparative analysis of franchising development in France, Italy, and Germany, with a focus on institutional and legal frameworks, economic indicators, digital maturity, and the transformation of business models. The study reveals that digitalization enhances the efficiency of franchise networks, deepens support for small and medium-sized enterprises, and strengthens the legal protection of intellectual property.
| Mualliflar | Otakuzieva , Zukhra, Alimov , Akobir, Отакузиева , Зухра, Алимов , Акобир, Отакузиева , Зухра, Алимов , Акобир |
|---|---|
| Jurnal | Илғор иқтисодиёт ва педагогик технологиялар |
| Nashr sanasi | 2025-12-29 |
| Jild | 2 |
| Son | 6 |
| Betlar | 724-734 |
| Til | Rus |
| DOI | 10.60078/3060-4842-2025-vol2-iss6-pp724-734 |
DOI: 10.60078/3060-4842-2025-vol2-iss6-pp724-734 · Maqolaning asl sahifasi
franchising, digital economy, commercial concession, intellectual property, SME support, institutional regulation, business model, франчайзинг, цифровая экономика, коммерческая концессия, интеллектуальная собственность, поддержка МСП, институциональное регулирование, бизнес-модель, франчайзинг, рақамли иқтисодиёт, тижорат концессияси, интеллектуал мулк, КЎТ (кичик ва ўрта тадбиркорлик), институционал тартибга солиш, бизнес-модель
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