Digital transformation as a factor increasing the effectiveness of marketing strategy in distribution companies

Jamoliddinov , Fakhriyor, Жамолиддинов , Фахриер, Jamoliddinov , Fakhriyor

Иқтисодий тараққиёт ва таҳлил · 2025-yil

Annotatsiya

This article examines the role and mechanisms of digital transformation in enhancing the effectiveness of marketing strategy implementation in distributor companies. In a dynamic market environment, traditional marketing methods are becoming increasingly inadequate. Technologies such as CRM systems, marketing automation, Big Data analytics, omnichannel communications, and digital logistics improve market visibility, optimize trade promotions, and enable personalized relationships with retailers. Distributors with strong digital capabilities outperform digitally weak counterparts in revenue growth, campaign ROI, and customer satisfaction. Investments in digital tools, workforce development, and collaborative platforms can modernize distribution practices, boost marketing efficiency, and strengthen competitiveness in emerging markets like Uzbekistan. The adoption of digital technologies shifts marketing strategies from being reactive to proactive and data-driven.

Maqola ma’lumotlari
MualliflarJamoliddinov , Fakhriyor, Жамолиддинов , Фахриер, Jamoliddinov , Fakhriyor
JurnalИқтисодий тараққиёт ва таҳлил
NashriyotЎзбекистон иқтисодиётини ривожлантиришнинг илмий-тадқиқот маркази
ISSN2992-877X
Nashr sanasi2025-12-29
Jild3
Son12
Betlar147-152
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.60078/2992-877x-2025-vol3-iss12-pp147-152
Indeksga qo‘shilgan2026-08-27

DOI: 10.60078/2992-877x-2025-vol3-iss12-pp147-152 · Maqolaning asl sahifasi

Kalit so‘zlar

digital transformation, distributor companies, marketing strateg, CRM, marketing automation, Big Dat, omnichannel communication, digital logistics, trade marketing, Uzbekistan, цифровая трансформация, дистрибьюторские компании, маркетинговая стратегия, CRM, маркетинговая автоматизация, большие данные (Big Data), омниканальные коммуникаци, цифровая логистика, трейд-маркетинг, Узбекистан, raqamli transformatsiya, distribyutsiya korxonalari, marketing strategiyasi, CRM tizimlari, marketingni avtomatlashtirish, katta ma’lumotlar (Big Data), omnikanal aloqalar, raqamli logistika, savdo marketingi va O‘zbekiston bozori

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAJamoliddinov , Fakhriyor, Жамолиддинов , Фахриер, & Jamoliddinov , Fakhriyor (2025). DIGITAL TRANSFORMATION AS A FACTOR INCREASING THE EFFECTIVENESS OF MARKETING STRATEGY IN DISTRIBUTION COMPANIES. Иқтисодий тараққиёт ва таҳлил, 3(12), 147-152. https://doi.org/10.60078/2992-877x-2025-vol3-iss12-pp147-152
GOST (OAK)Jamoliddinov , Fakhriyor, Жамолиддинов , Фахриер, Jamoliddinov , Fakhriyor DIGITAL TRANSFORMATION AS A FACTOR INCREASING THE EFFECTIVENESS OF MARKETING STRATEGY IN DISTRIBUTION COMPANIES // Иқтисодий тараққиёт ва таҳлил. – 2025. – T. 3, № 12. – P. 147-152. – DOI: 10.60078/2992-877x-2025-vol3-iss12-pp147-152.
MLAJamoliddinov , Fakhriyor, Жамолиддинов , Фахриер, and Jamoliddinov , Fakhriyor. “DIGITAL TRANSFORMATION AS A FACTOR INCREASING THE EFFECTIVENESS OF MARKETING STRATEGY IN DISTRIBUTION COMPANIES.” Иқтисодий тараққиёт ва таҳлил, 3(12), 147-152, 2025. https://doi.org/10.60078/2992-877x-2025-vol3-iss12-pp147-152
ChicagoJamoliddinov , Fakhriyor, Жамолиддинов , Фахриер, and Jamoliddinov , Fakhriyor. “DIGITAL TRANSFORMATION AS A FACTOR INCREASING THE EFFECTIVENESS OF MARKETING STRATEGY IN DISTRIBUTION COMPANIES.” Иқтисодий тараққиёт ва таҳлил, 3(12), 147-152 (2025). https://doi.org/10.60078/2992-877x-2025-vol3-iss12-pp147-152
HarvardJamoliddinov , Fakhriyor, Жамолиддинов , Фахриер, and Jamoliddinov , Fakhriyor (2025) ‘DIGITAL TRANSFORMATION AS A FACTOR INCREASING THE EFFECTIVENESS OF MARKETING STRATEGY IN DISTRIBUTION COMPANIES’, Иқтисодий тараққиёт ва таҳлил, 3(12), 147-152. https://doi.org/10.60078/2992-877x-2025-vol3-iss12-pp147-152
BibTeX
@article{jamoliddinovfakhriyor2025,
  title = {DIGITAL TRANSFORMATION AS A FACTOR INCREASING THE EFFECTIVENESS OF MARKETING STRATEGY IN DISTRIBUTION COMPANIES},
  author = {Jamoliddinov , Fakhriyor and Жамолиддинов , Фахриер and Jamoliddinov , Fakhriyor},
  journal = {Иқтисодий тараққиёт ва таҳлил},
  year = {2025},
  volume = {3},
  number = {12},
  pages = {147-152},
  doi = {10.60078/2992-877x-2025-vol3-iss12-pp147-152},
  url = {https://doi.org/10.60078/2992-877x-2025-vol3-iss12-pp147-152}
}

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