CRM SYSTEMS AND THEIR IMPACT ON THE RESULTS OF MARKETING STRATEGY IN DISTRIBUTION COMPANIES

Jamoliddinov , Fakhriyor

Innovation science and technologiy · 2026-yil

Annotatsiya

This article examines the strategic role of CRM systems in enhancing marketing effectiveness within distributorcompanies. It highlights how integrated CRM tools improve partner segmentation, trade promotion management, andsales productivity through automation and analytics. The study also outlines an implementation roadmap and identifieskey challenges such as user adoption and data quality. Overall, the article demonstrates how CRM transforms distributormarketing from transactional operations into data-driven, value-based partnership management.

Maqola ma’lumotlari
MualliflarJamoliddinov , Fakhriyor
JurnalInnovation science and technologiy
Nashr sanasi2026-01-01
Jild2
Son1
TilIngliz
DOI10.5281/zenodo.18278063

Kalit so‘zlar

CRM systems, distributor companies, marketing strategy, partner management, marketing automation, data analytics, sales productivity, trade promotion

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