Integration of marketing strategies in retail trade activities

Akramov , Toxir

Innovation science and technologiy · 2026-yil

Annotatsiya

This study examines the integration of digital marketing and neuromarketing strategies in retail activities, theirimpact on consumer behavior, and their role in enhancing competitiveness. It is substantiated that personalized offers,push notifications, and visual and emotional advertising elements delivered through digital platforms, when designedbased on neuromarketing principles, contribute to the formation of strong emotional connections with consumers andincreased brand loyalty. The research also analyzes the current state of the application of digital–neuromarketingapproaches in Uzbekistan’s retail trade networks and proposes promising strategic recommendations.

Maqola ma’lumotlari
MualliflarAkramov , Toxir
JurnalInnovation science and technologiy
NashriyotТошкент давлат иқтисодиёт университети
Nashr sanasi2026-01-01
Jild2
Son1
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.5281/zenodo.18277982
Indeksga qo‘shilgan2026-08-26

DOI: 10.5281/zenodo.18277982 · Maqolaning asl sahifasi

Kalit so‘zlar

retail trade, digital marketing, neuromarketing, consumer behavior, brand loyalty, strategic approach

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAkramov , Toxir (2026). INTEGRATION OF MARKETING STRATEGIES IN RETAIL TRADE ACTIVITIES. Innovation science and technologiy, 2(1). https://doi.org/10.5281/zenodo.18277982
GOST (OAK)Akramov , Toxir INTEGRATION OF MARKETING STRATEGIES IN RETAIL TRADE ACTIVITIES // Innovation science and technologiy. – 2026. – T. 2, № 1. – DOI: 10.5281/zenodo.18277982.
MLAAkramov , Toxir. “INTEGRATION OF MARKETING STRATEGIES IN RETAIL TRADE ACTIVITIES.” Innovation science and technologiy, 2(1), 2026. https://doi.org/10.5281/zenodo.18277982
ChicagoAkramov , Toxir. “INTEGRATION OF MARKETING STRATEGIES IN RETAIL TRADE ACTIVITIES.” Innovation science and technologiy, 2(1) (2026). https://doi.org/10.5281/zenodo.18277982
HarvardAkramov , Toxir (2026) ‘INTEGRATION OF MARKETING STRATEGIES IN RETAIL TRADE ACTIVITIES’, Innovation science and technologiy, 2(1). https://doi.org/10.5281/zenodo.18277982
BibTeX
@article{akramovtoxir2026,
  title = {INTEGRATION OF MARKETING STRATEGIES IN RETAIL TRADE ACTIVITIES},
  author = {Akramov , Toxir},
  journal = {Innovation science and technologiy},
  year = {2026},
  volume = {2},
  number = {1},
  doi = {10.5281/zenodo.18277982},
  url = {https://doi.org/10.5281/zenodo.18277982}
}

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