This article provides a scientific analysis of issues related to enhancing enterprisecompetitiveness through the use of digital marketing communication strategies. The strategic importanceof marketing communications is substantiated under conditions of digital technology development andchanges in consumer behavior. The study identifies the main directions of digital marketingcommunication strategies and evaluates their impact on enterprise competitiveness. The resultsdemonstrate that effective use of digital communication tools contributes to strengthening enterprises’market positions and forming long-term competitive advantages.
| Mualliflar | Akramov Toxir Abdiraxmanovich |
|---|---|
| Jurnal | Management and Economics Scientific Research Journal |
| Nashriyot | Тошкент менежмент ва иқтисодиёт институти |
| Nashr sanasi | 2025-12-01 |
| Jild | 2 |
| Son | 2 |
| Betlar | 99-106 |
| Til | O‘zbek |
| Ilmiy soha | Iqtisodiyot |
| Indeksga qo‘shilgan | 2026-09-06 |
Raqamli marketing, marketing kommunikatsiyalari, kommunikatsiya strategiyasi, raqobatbardoshlik, omnichannel, iste’molchi xulq-atvori, raqamli platformalar.
| APA | Akramov Toxir Abdiraxmanovich (2025). KORXONALARDA RAQAMLI MARKETING KOMMUNIKATSIYA STRATEGIYALARIDAN FOYDALANISH ASOSIDA RAQOBATBARDOSHLIGINI OSHIRISH. Management and Economics Scientific Research Journal, 2(2), 99-106. https://journals.timeedu.uz/index.php/mesr/article/view/235 |
|---|---|
| GOST (OAK) | Akramov Toxir Abdiraxmanovich KORXONALARDA RAQAMLI MARKETING KOMMUNIKATSIYA STRATEGIYALARIDAN FOYDALANISH ASOSIDA RAQOBATBARDOSHLIGINI OSHIRISH // Management and Economics Scientific Research Journal. – 2025. – T. 2, № 2. – B. 99-106. |
| MLA | Akramov Toxir Abdiraxmanovich. “KORXONALARDA RAQAMLI MARKETING KOMMUNIKATSIYA STRATEGIYALARIDAN FOYDALANISH ASOSIDA RAQOBATBARDOSHLIGINI OSHIRISH.” Management and Economics Scientific Research Journal, 2(2), 99-106, 2025. https://journals.timeedu.uz/index.php/mesr/article/view/235 |
| Chicago | Akramov Toxir Abdiraxmanovich. “KORXONALARDA RAQAMLI MARKETING KOMMUNIKATSIYA STRATEGIYALARIDAN FOYDALANISH ASOSIDA RAQOBATBARDOSHLIGINI OSHIRISH.” Management and Economics Scientific Research Journal, 2(2), 99-106 (2025). https://journals.timeedu.uz/index.php/mesr/article/view/235 |
| Harvard | Akramov Toxir Abdiraxmanovich (2025) ‘KORXONALARDA RAQAMLI MARKETING KOMMUNIKATSIYA STRATEGIYALARIDAN FOYDALANISH ASOSIDA RAQOBATBARDOSHLIGINI OSHIRISH’, Management and Economics Scientific Research Journal, 2(2), 99-106. https://journals.timeedu.uz/index.php/mesr/article/view/235 |
| BibTeX | @article{akramovtoxirabdiraxmanovich2025,
title = {KORXONALARDA RAQAMLI MARKETING KOMMUNIKATSIYA STRATEGIYALARIDAN FOYDALANISH ASOSIDA RAQOBATBARDOSHLIGINI OSHIRISH},
author = {Akramov Toxir Abdiraxmanovich},
journal = {Management and Economics Scientific Research Journal},
year = {2025},
volume = {2},
number = {2},
pages = {99-106},
url = {https://journals.timeedu.uz/index.php/mesr/article/view/235}
} |
Boshqa maqola uchun iqtibos tayyorlash
This study explores the economic effects of Chinese aid in advancing the modernizationof education in Uzbekistan between 2013 and 2024. By analyzing 34 Chinese aid projects in education,macroeconomic data from the World…
Based on trade data from the General Administration of Customs of China and UNComtrade from 2020 to 2024, this study employs quantitative analysis methods to systematically examinethe trade scale and compositional…
This scientific article analyzes the theoretical and practical aspects of improving businessmanagement efficiency and optimizing financial resources in the economy of Uzbekistan. The studyexamines the development of…
This scientific article provides a comprehensive analysis of enhancing the efficiency ofbanking services through the development of digital banking services, the current level of theirimplementation, and the use of…
This article explores the directions for improving the mechanisms of management andcoordination in marketing ecosystems from a scientific perspective. The study analyzes the modernstructure of marketing ecosystems under…
This paper examines the activities of a textile enterprise, the management process, andissues related to production organization. The main functions of the management system, efficient use ofresources, and ways to…
This article examines the specifics of organizing accounting systems at constructionmaterials companies. Given the multi-stage nature of production, the diversity of raw materials used, thepresence of semi-finished…
In this article, the understanding of digitization in corporate enterprises, the viewsof world scientists on this matter are analyzed, digitization processes, ways of implementation,and scientifically based conclusions…
This article addresses issues related to the use of earth's resources, their natural andeconomic characteristics, regulatory legal acts, and so on.
This article thoroughly examines the share of small business in the Gross Regional Productand its distribution by sector in the Tashkent region. The methodological basis of the research is themethods of theoretical…
Management and Economics Scientific Research Journal — barcha maqolalar · 2025-yil arxivi
This study examines the association between Internet use and self-rated health and investigates the role of online health information behaviors in this relationship. Using data from the 2021 Chinese General Social…
На материалах, опубликованных по август 2024 года, исследуется достаточность бюджетного покрытия обязательств государственно-частного партнёрства. Предложена совместная проверка объёма, сроков и допустимых источников…
Maqolada O‘zbekiston sport tashkilotlarida sun’iy intellekt (SI) va ma’lumotlarga asoslangan boshqaruvning iqtisodiy samaradorlik bilan bog‘liqligini o‘rganish uchun rasmiy statistik ma’lumotlar tahlil qilinadi…
The article analyzes the institutional formation and everyday educational practice of girls’ education in Turkestan in the late nineteenth and early twentieth centuries. It examines traditional schools led by otinoyi…
This study presents a comprehensive analysis of the geostrategic role of Khwarezm in the transregional trade system of Eurasia during the 9th–12th centuries, based on written sources, historiography, and archaeological…
В статье исследуется, почему налоговые и тарифные льготы могут не приводить к привлечению инвестиций в дата-центры для искусственного интеллекта (ИИ). На основе теории комплементарности М. Кремера построена…