This scientific article presents a cognitive linguistic analysis of the bios and gig descriptions of English and Uzbek freelancers on the Fiverr and Instagram platforms. During the research, conceptual metaphors were identified, and their similarities and differences were revealed. In the bios of English freelancers, metaphors are more often oriented toward creativity, motivation, and personal development, whereas Uzbek freelancers tend to use metaphors that emphasize reliability, cooperation, and diligence. The results of the study show that metaphors serve as an important communicative tool in the process of building a freelancer's personal brand.
| Mualliflar | Melieva, Sevara, Мелиева, Севара, Meliyeva, Sevara |
|---|---|
| Jurnal | Хорижий лингвистика ва лингводидактика |
| Nashr sanasi | 2025-08-25 |
| Jild | 3 |
| Son | 7/S |
| Betlar | 145-151 |
| Til | O‘zbek |
| DOI | 10.47689/2181-3701-vol3-iss7/s-pp145-151 |
DOI: 10.47689/2181-3701-vol3-iss7/s-pp145-151 · Maqolaning asl sahifasi
самобрендинг, когнитивная лингвистика, фрилансер, био, Instagram., conceptual metaphor, self-branding, cognitive linguistics, freelancer, bio, Instagram, self-branding, kognitiv lingvistika, frilanser, bio, Instagram.
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