The use of conceptual metaphors in the self-branding process of English and Uzbek freelancers

Melieva, Sevara, Мелиева, Севара, Meliyeva, Sevara

Хорижий лингвистика ва лингводидактика · 2025-yil

Annotatsiya

This scientific article presents a cognitive linguistic analysis of the bios and gig descriptions of English and Uzbek freelancers on the Fiverr and Instagram platforms. During the research, conceptual metaphors were identified, and their similarities and differences were revealed. In the bios of English freelancers, metaphors are more often oriented toward creativity, motivation, and personal development, whereas Uzbek freelancers tend to use metaphors that emphasize reliability, cooperation, and diligence. The results of the study show that metaphors serve as an important communicative tool in the process of building a freelancer's personal brand.

Maqola ma’lumotlari
MualliflarMelieva, Sevara, Мелиева, Севара, Meliyeva, Sevara
JurnalХорижий лингвистика ва лингводидактика
NashriyotСамарқанд давлат чет тиллар институти
ISSN0000-0003, 4295-8199
Nashr sanasi2025-08-25
Jild3
Son7/S
Betlar145-151
TilIngliz
Ilmiy sohaFilologiya
DOI10.47689/2181-3701-vol3-iss7/s-pp145-151
Indeksga qo‘shilgan2026-08-26

DOI: 10.47689/2181-3701-vol3-iss7/s-pp145-151 · Maqolaning asl sahifasi

Kalit so‘zlar

самобрендинг, когнитивная лингвистика, фрилансер, био, Instagram., conceptual metaphor, self-branding, cognitive linguistics, freelancer, bio, Instagram, self-branding, kognitiv lingvistika, frilanser, bio, Instagram.

Ilmiy soha

Filologiya

Iqtibos keltirish

APAMelieva, Sevara, Мелиева, Севара, & Meliyeva, Sevara (2025). The use of conceptual metaphors in the self-branding process of English and Uzbek freelancers. Хорижий лингвистика ва лингводидактика, 3(7/S), 145-151. https://doi.org/10.47689/2181-3701-vol3-iss7/s-pp145-151
GOST (OAK)Melieva, Sevara, Мелиева, Севара, Meliyeva, Sevara The use of conceptual metaphors in the self-branding process of English and Uzbek freelancers // Хорижий лингвистика ва лингводидактика. – 2025. – T. 3, № 7/S. – P. 145-151. – DOI: 10.47689/2181-3701-vol3-iss7/s-pp145-151.
MLAMelieva, Sevara, Мелиева, Севара, and Meliyeva, Sevara. “The use of conceptual metaphors in the self-branding process of English and Uzbek freelancers.” Хорижий лингвистика ва лингводидактика, 3(7/S), 145-151, 2025. https://doi.org/10.47689/2181-3701-vol3-iss7/s-pp145-151
ChicagoMelieva, Sevara, Мелиева, Севара, and Meliyeva, Sevara. “The use of conceptual metaphors in the self-branding process of English and Uzbek freelancers.” Хорижий лингвистика ва лингводидактика, 3(7/S), 145-151 (2025). https://doi.org/10.47689/2181-3701-vol3-iss7/s-pp145-151
HarvardMelieva, Sevara, Мелиева, Севара, and Meliyeva, Sevara (2025) ‘The use of conceptual metaphors in the self-branding process of English and Uzbek freelancers’, Хорижий лингвистика ва лингводидактика, 3(7/S), 145-151. https://doi.org/10.47689/2181-3701-vol3-iss7/s-pp145-151
BibTeX
@article{melievasevara2025,
  title = {The use of conceptual metaphors in the self-branding process of English and Uzbek freelancers},
  author = {Melieva, Sevara and Мелиева, Севара and Meliyeva, Sevara},
  journal = {Хорижий лингвистика ва лингводидактика},
  year = {2025},
  volume = {3},
  number = {7/S},
  pages = {145-151},
  doi = {10.47689/2181-3701-vol3-iss7/s-pp145-151},
  url = {https://doi.org/10.47689/2181-3701-vol3-iss7/s-pp145-151}
}

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