This article investigates how pragmatic strategies such as politeness and tact are realized in the digital discourse of Uzbek youth, particularly on social media platforms like Telegram and Instagram. Although the study of CMC pragmatics has become a well-developed field globally, there remains a lack of context-specific exploration in Central Asia. Using a qualitative approach, the paper analyzes authentic digital interactions of university students to identify how classical pragmatic principles — including Grice’s Cooperative Principle, Brown and Levinson’s Politeness Theory, and Leech’s Politeness Maxims — are adapted in computer-mediated communication. Findings show that Uzbek youth actively employ both universal and culturally embedded politeness strategies such as indirectness, emoji use, strategic punctuation, and delay tactics to preserve interpersonal harmony online. The use of code-switching and digital cues (like GIFs and emojis) reveals an emerging hybrid communicative style that reflects both modernity and tradition. Moreover, gendered patterns in digital behavior suggest that females tend to prioritize empathy and tact, while males often rely on humor and sarcasm. This research not only contributes to the growing field of CMC pragmatics, but also offers practical implications for digital literacy education in Uzbekistan. It emphasizes the importance of incorporating cultural values into pragmatic competence training. The study highlights the need for localized perspectives in pragmatic research and serves as a foundation for further exploration into how language, culture, and technology intersect in digital environments.
| Mualliflar | Khamraeva, Bakhora, Хамраева, Бахора, Xamrayeva, Bahora |
|---|---|
| Jurnal | Хорижий лингвистика ва лингводидактика |
| Nashr sanasi | 2025-05-25 |
| Jild | 3 |
| Son | 5/S |
| Betlar | 511-516 |
| Til | Ingliz |
| DOI | 10.47689/2181-3701-vol3-iss5/s-pp511-516 |
DOI: 10.47689/2181-3701-vol3-iss5/s-pp511-516 · Maqolaning asl sahifasi
politeness, tact, pragmatics, computer-mediated communication, social media, Uzbek youth, вежливость, такт, прагматика, компьютерная коммуникация, социальные сети, узбекская молодежь, xushmuomalalik, insof, pragmatika, kompyuter vositasidagi muloqot, ijtimoiy tarmoq, o‘zbek yoshlari
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