Sociolinguistics in advertising discourse examines how language is used in advertising to convey messages, influence consumer behavior, and reflect or reinforce societal norms, values, and identities. This field involves analyzing language choices—such as vocabulary, tone, accent, register, and cultural references—that are strategically employed to appeal to specific social groups or create particular meanings. In this context, sociolinguistics provides insights into how language operates at the intersection of communication, culture, and society. It reveals how advertisements construct and communicate meanings that resonate with diverse social groups. By understanding how language shapes identity, appeals to emotions, and reinforces cultural norms, advertisers can design more effective and targeted campaigns. At the same time, sociolinguistic analysis uncovers implicit messages and power dynamics within advertising discourse, shedding light on how consumer culture is constructed through language. This article explores theoretical perspectives on the representation of sociolinguistic aspects in advertising discourse.
| Mualliflar | Kholboboyeva, Aziza, Холбобоева, Азиза, Xolboboyeva, Aziza |
|---|---|
| Jurnal | Хорижий лингвистика ва лингводидактика |
| Nashriyot | Самарқанд давлат чет тиллар институти |
| ISSN | 0000-0003, 4295-8199 |
| Nashr sanasi | 2024-09-25 |
| Jild | 2 |
| Son | 5 |
| Betlar | 135-141 |
| Til | Ingliz |
| DOI | 10.47689/2181-3701-vol2-iss5-pp135-141 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.47689/2181-3701-vol2-iss5-pp135-141 · Maqolaning asl sahifasi
value, image, appellative-emotional function, product, service, sociolinguistic portrait, social stratification, stereotyping and cultural capital, ценность, имидж, апеллятивно-эмоциональная функция, продукт, услуга, социолингвистический портрет, социальная стратификация, стереотипизация и культурный капитал, qadriyat, obraz, appelativ-emotsional funktsiya, mahsulot, xizmat, sosiolingvistik portret, ijtimoiy tabaqalanish, stereotip va madaniy boylik
| APA | Kholboboyeva, Aziza, Холбобоева, Азиза, & Xolboboyeva, Aziza (2024). Theoretical view of sociolinguistic characteristics of advertising. Хорижий лингвистика ва лингводидактика, 2(5), 135-141. https://doi.org/10.47689/2181-3701-vol2-iss5-pp135-141 |
|---|---|
| GOST (OAK) | Kholboboyeva, Aziza, Холбобоева, Азиза, Xolboboyeva, Aziza Theoretical view of sociolinguistic characteristics of advertising // Хорижий лингвистика ва лингводидактика. – 2024. – T. 2, № 5. – P. 135-141. – DOI: 10.47689/2181-3701-vol2-iss5-pp135-141. |
| MLA | Kholboboyeva, Aziza, Холбобоева, Азиза, and Xolboboyeva, Aziza. “Theoretical view of sociolinguistic characteristics of advertising.” Хорижий лингвистика ва лингводидактика, 2(5), 135-141, 2024. https://doi.org/10.47689/2181-3701-vol2-iss5-pp135-141 |
| Chicago | Kholboboyeva, Aziza, Холбобоева, Азиза, and Xolboboyeva, Aziza. “Theoretical view of sociolinguistic characteristics of advertising.” Хорижий лингвистика ва лингводидактика, 2(5), 135-141 (2024). https://doi.org/10.47689/2181-3701-vol2-iss5-pp135-141 |
| Harvard | Kholboboyeva, Aziza, Холбобоева, Азиза, and Xolboboyeva, Aziza (2024) ‘Theoretical view of sociolinguistic characteristics of advertising’, Хорижий лингвистика ва лингводидактика, 2(5), 135-141. https://doi.org/10.47689/2181-3701-vol2-iss5-pp135-141 |
| BibTeX | @article{kholboboyevaaziza2024,
title = {Theoretical view of sociolinguistic characteristics of advertising},
author = {Kholboboyeva, Aziza and Холбобоева, Азиза and Xolboboyeva, Aziza},
journal = {Хорижий лингвистика ва лингводидактика},
year = {2024},
volume = {2},
number = {5},
pages = {135-141},
doi = {10.47689/2181-3701-vol2-iss5-pp135-141},
url = {https://doi.org/10.47689/2181-3701-vol2-iss5-pp135-141}
} |
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