Sociolinguistics in advertising discourse examines how language is used in advertising to convey messages, influence consumer behavior, and reflect or reinforce societal norms, values, and identities. This field involves analyzing language choices—such as vocabulary, tone, accent, register, and cultural references—that are strategically employed to appeal to specific social groups or create particular meanings. In this context, sociolinguistics provides insights into how language operates at the intersection of communication, culture, and society. It reveals how advertisements construct and communicate meanings that resonate with diverse social groups. By understanding how language shapes identity, appeals to emotions, and reinforces cultural norms, advertisers can design more effective and targeted campaigns. At the same time, sociolinguistic analysis uncovers implicit messages and power dynamics within advertising discourse, shedding light on how consumer culture is constructed through language. This article explores theoretical perspectives on the representation of sociolinguistic aspects in advertising discourse.
| Mualliflar | Kholboboyeva, Aziza, Холбобоева, Азиза, Xolboboyeva, Aziza |
|---|---|
| Jurnal | Хорижий лингвистика ва лингводидактика |
| Nashr sanasi | 2024-09-25 |
| Jild | 2 |
| Son | 5 |
| Betlar | 135-141 |
| Til | Ingliz |
| DOI | 10.47689/2181-3701-vol2-iss5-pp135-141 |
DOI: 10.47689/2181-3701-vol2-iss5-pp135-141 · Maqolaning asl sahifasi
value, image, appellative-emotional function, product, service, sociolinguistic portrait, social stratification, stereotyping and cultural capital, ценность, имидж, апеллятивно-эмоциональная функция, продукт, услуга, социолингвистический портрет, социальная стратификация, стереотипизация и культурный капитал, qadriyat, obraz, appelativ-emotsional funktsiya, mahsulot, xizmat, sosiolingvistik portret, ijtimoiy tabaqalanish, stereotip va madaniy boylik
This article examines the development and enhancement of physical attributes through the use of innovative technologies. A study was conducted to evaluate the LD TEST, an innovative device aimed at improving quickness…
The article attempts to identify at the lexical and semantic level the peculiarities of the functioning of orientalisms in modern Russian. The differentiation of the functional-semantic and pragmatic status of…
This article provides a comprehensive guide for enhancing reading comprehension, an essential skill for both everyday life and academic success. It explores the definition and importance of reading comprehension, common…
It turned out that the terms related to military equipment in German and Uzbek can have more than one meaning. In fact, the existence of this process in terminological systems is considered as a negative and at the same…
The aim of this study is to analyze the morphological composition, structural patterns, and formation rules of phaleronyms. The structural analysis of phaleronyms has been conducted separately, and new derivative models…
The article deals with the problem of the role and significance of the ethnogenetic principle in the investigation of the functional aspect of the language. The author carries out literature study of the works dealing…
The concept of “education-upbringing” (ta’lim-tarbiya) occupies a central role in the ideology of the Jadid movement, which sought to modernize society through education and moral reform. This article explores the…
The article is devoted to the study of one of the current problems of modern linguistics, namely the role and place of historicism in the study of the functional aspect of language. It attempts to analyze existing…
This article explores the development of cultural linguistics, a field that examines language through the lens of culture, focusing on its primary object of study: the linguocultureme. It emphasizes the verbalization of…
This paper describes the advantages of artificial intelligence in English lessons. The use of innovative technologies in teaching foreign languages, which include the use of elements of artificial intelligence, and…