English and Uzbek advertising discourse: similarities, differences, and linguistic approaches

Kholboboyeva, Aziza, Холбобоева, Азиза, Xolboboyeva, Aziza

Хорижий лингвистика ва лингводидактика · 2025-yil

Annotatsiya

This study presents an in-depth analysis of the linguistic and cultural aspects of advertising discourse in English and Uzbek, highlighting their similarities and differences. The main focus is on the use of connotative coherence, commercial intent, and language play in advertising texts. The research explores cultural values and processes of cultural adaptation as expressed through language and communicative strategies. Special attention is given to advertisements for automobiles, food products, and cosmetics, analyzing their unique approaches within English and Uzbek cultures. The study examines contemporary trends and stylistic features of advertising texts, as well as the distinctions and parallels based on anthropocentric approaches and linguistic strategies. The findings emphasize the importance of considering cultural and linguistic factors in the translation of advertising materials and the creation of effective advertisements. This work provides a solid theoretical foundation for applied research in linguistics, marketing, cultural studies, and communication.

Maqola ma’lumotlari
MualliflarKholboboyeva, Aziza, Холбобоева, Азиза, Xolboboyeva, Aziza
JurnalХорижий лингвистика ва лингводидактика
NashriyotСамарқанд давлат чет тиллар институти
ISSN0000-0003, 4295-8199
Nashr sanasi2025-05-25
Jild3
Son5/S
Betlar1-8
TilIngliz
Ilmiy sohaFilologiya
DOI10.47689/2181-3701-vol3-iss5/s-pp1-8
Indeksga qo‘shilgan2026-08-26

DOI: 10.47689/2181-3701-vol3-iss5/s-pp1-8 · Maqolaning asl sahifasi

Kalit so‘zlar

konnotativ izchilik, tijorat maqsadi, til o‘yini, madaniy qadriyat, madaniy moslashuv, avtomobil reklamasi, oziq-ovqat reklamasi, til strategiyalari, kosmetika reklamasi, zamonaviy tendentsiyalar, коннотативное отслеживание, коммерческая цель, языковая игра, культурная ценность, культурная адаптация, реклама автомобилей, реклама продуктов питания, языковые стратегии, реклама косметики, современные тенденции, Connotative coherence, commercial purpose, language play, cultural value, cultural adaptation, car advertisement, automobile advertising, food advertisement, language strategies, cosmetics advertising, modern trends

Ilmiy soha

Filologiya

Iqtibos keltirish

APAKholboboyeva, Aziza, Холбобоева, Азиза, & Xolboboyeva, Aziza (2025). English and Uzbek advertising discourse: similarities, differences, and linguistic approaches. Хорижий лингвистика ва лингводидактика, 3(5/S), 1-8. https://doi.org/10.47689/2181-3701-vol3-iss5/s-pp1-8
GOST (OAK)Kholboboyeva, Aziza, Холбобоева, Азиза, Xolboboyeva, Aziza English and Uzbek advertising discourse: similarities, differences, and linguistic approaches // Хорижий лингвистика ва лингводидактика. – 2025. – T. 3, № 5/S. – P. 1-8. – DOI: 10.47689/2181-3701-vol3-iss5/s-pp1-8.
MLAKholboboyeva, Aziza, Холбобоева, Азиза, and Xolboboyeva, Aziza. “English and Uzbek advertising discourse: similarities, differences, and linguistic approaches.” Хорижий лингвистика ва лингводидактика, 3(5/S), 1-8, 2025. https://doi.org/10.47689/2181-3701-vol3-iss5/s-pp1-8
ChicagoKholboboyeva, Aziza, Холбобоева, Азиза, and Xolboboyeva, Aziza. “English and Uzbek advertising discourse: similarities, differences, and linguistic approaches.” Хорижий лингвистика ва лингводидактика, 3(5/S), 1-8 (2025). https://doi.org/10.47689/2181-3701-vol3-iss5/s-pp1-8
HarvardKholboboyeva, Aziza, Холбобоева, Азиза, and Xolboboyeva, Aziza (2025) ‘English and Uzbek advertising discourse: similarities, differences, and linguistic approaches’, Хорижий лингвистика ва лингводидактика, 3(5/S), 1-8. https://doi.org/10.47689/2181-3701-vol3-iss5/s-pp1-8
BibTeX
@article{kholboboyevaaziza2025,
  title = {English and Uzbek advertising discourse: similarities, differences, and linguistic approaches},
  author = {Kholboboyeva, Aziza and Холбобоева, Азиза and Xolboboyeva, Aziza},
  journal = {Хорижий лингвистика ва лингводидактика},
  year = {2025},
  volume = {3},
  number = {5/S},
  pages = {1-8},
  doi = {10.47689/2181-3701-vol3-iss5/s-pp1-8},
  url = {https://doi.org/10.47689/2181-3701-vol3-iss5/s-pp1-8}
}

Boshqa maqola uchun iqtibos tayyorlash

Хорижий лингвистика ва лингводидактика jurnalidan boshqa maqolalar

Хорижий лингвистика ва лингводидактика — barcha maqolalar · 2025-yil arxivi

Kholboboyeva, Aziza — boshqa maqolalari

Filologiya sohasidagi boshqa maqolalar

Filologiya sohasidagi OAK jurnallari