This paper examines the key linguistic, pragmatic, and ethical challenges involved in translating AI-generated advertising discourse. It focuses on stylistic hybridity, hyper-personalization, multimodal integration, and the culturally restricted datasets that often shape AI-produced promotional texts. The study argues that effective translation strategies must account for algorithmic authorship, cross-cultural rhetorical differences, and semiotic coherence in multimodal advertising. It concludes that in the age of artificial intelligence, translators act as cultural and ethical mediators, ensuring that AI-generated commercial messages retain persuasive force and cultural appropriateness in the target market.
| Mualliflar | MAXAMEDIYAROVA, Dilfuza Raminovna |
|---|---|
| Jurnal | Lingvospektr |
| Nashr sanasi | 2025-12-25 |
| Jild | 12 |
| Son | 2 |
| Betlar | 57-59 |
| Til | Ingliz |
artificial intelligence, advertising discourse, translation strategies, AI-generated content, multimodality, cultural adaptation, personalization, semiotics.
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