The role of artificial intelligence in automating the translation of advertising discourse: advantages, risks, and future prospects

MAXAMEDIYAROVA, Dilfuza Raminovna

Lingvospektr · 2025-yil

Annotatsiya

This paper examines the key linguistic, pragmatic, and ethical challenges involved in translating AI-generated advertising discourse. It focuses on stylistic hybridity, hyper-personalization, multimodal integration, and the culturally restricted datasets that often shape AI-produced promotional texts. The study argues that effective translation strategies must account for algorithmic authorship, cross-cultural rhetorical differences, and semiotic coherence in multimodal advertising. It concludes that in the age of artificial intelligence, translators act as cultural and ethical mediators, ensuring that AI-generated commercial messages retain persuasive force and cultural appropriateness in the target market.

Maqola ma’lumotlari
MualliflarMAXAMEDIYAROVA, Dilfuza Raminovna
JurnalLingvospektr
NashriyotЎзбекистон давлат жаҳон тиллари университети, “Modern Scientific Research” MChJ
ISSN3060-4958
Nashr sanasi2025-12-25
Jild12
Son2
Betlar28-30
TilIngliz
Ilmiy sohaFilologiya
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

artificial intelligence, advertising discourse, translation strategies, AI-generated content, multimodality, cultural adaptation, personalization, semiotics.

Ilmiy soha

Filologiya

Iqtibos keltirish

APAMAXAMEDIYAROVA, Dilfuza Raminovna (2025). THE ROLE OF ARTIFICIAL INTELLIGENCE IN AUTOMATING THE TRANSLATION OF ADVERTISING DISCOURSE: ADVANTAGES, RISKS, AND FUTURE PROSPECTS. Lingvospektr, 12(2), 28-30. https://lingvospektr.uz/index.php/lngsp/article/view/1204
GOST (OAK)MAXAMEDIYAROVA, Dilfuza Raminovna THE ROLE OF ARTIFICIAL INTELLIGENCE IN AUTOMATING THE TRANSLATION OF ADVERTISING DISCOURSE: ADVANTAGES, RISKS, AND FUTURE PROSPECTS // Lingvospektr. – 2025. – T. 12, № 2. – P. 28-30.
MLAMAXAMEDIYAROVA, Dilfuza Raminovna. “THE ROLE OF ARTIFICIAL INTELLIGENCE IN AUTOMATING THE TRANSLATION OF ADVERTISING DISCOURSE: ADVANTAGES, RISKS, AND FUTURE PROSPECTS.” Lingvospektr, 12(2), 28-30, 2025. https://lingvospektr.uz/index.php/lngsp/article/view/1204
ChicagoMAXAMEDIYAROVA, Dilfuza Raminovna. “THE ROLE OF ARTIFICIAL INTELLIGENCE IN AUTOMATING THE TRANSLATION OF ADVERTISING DISCOURSE: ADVANTAGES, RISKS, AND FUTURE PROSPECTS.” Lingvospektr, 12(2), 28-30 (2025). https://lingvospektr.uz/index.php/lngsp/article/view/1204
HarvardMAXAMEDIYAROVA, Dilfuza Raminovna (2025) ‘THE ROLE OF ARTIFICIAL INTELLIGENCE IN AUTOMATING THE TRANSLATION OF ADVERTISING DISCOURSE: ADVANTAGES, RISKS, AND FUTURE PROSPECTS’, Lingvospektr, 12(2), 28-30. https://lingvospektr.uz/index.php/lngsp/article/view/1204
BibTeX
@article{maxamediyarovadilfuzaraminovna2025,
  title = {THE ROLE OF ARTIFICIAL INTELLIGENCE IN AUTOMATING THE TRANSLATION OF ADVERTISING DISCOURSE: ADVANTAGES, RISKS, AND FUTURE PROSPECTS},
  author = {MAXAMEDIYAROVA, Dilfuza Raminovna},
  journal = {Lingvospektr},
  year = {2025},
  volume = {12},
  number = {2},
  pages = {28-30},
  url = {https://lingvospektr.uz/index.php/lngsp/article/view/1204}
}

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