This article explores the ways to improve export marketing in the textile industry. It focuses on the impact of managerial capacity, digital technologies, environmental requirements, and global trade dynamics on export performance. Based on foreign experience and scientific literature, a SWOT analysis and visual evaluation of strategic factors were conducted. The results led to practical recommendations for textile enterprises in Uzbekistan. This study provides a scientific foundation for enhancing the sectorʼs export potential.
| Mualliflar | Bazarova Fayyoza Tuxtamurodovna |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-05-31 |
| Son | 5 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss5/494 |
DOI: 10.67668/mj/2025iss5/494 · Maqolaning asl sahifasi
export marketing, textile industry, digital technologies, environmental standards, SWOT analysis, international experience, экспортный маркетинг, текстильная промышленность, цифровые технологии, экологические требования, SWOT -анализ, международный опыт, eksport marketingi, toʻqimachilik sanoati, raqamli texnologiya, ekologik talab, SWOT tahlil, xalqaro tajriba
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