Factors of forming marketing strategy and increasing competitiveness in farming

Baxtiyor Negmatovich Navruz -zoda, Nazarova Gulruh Umarjonovna

Marketing · 2025-yil

Annotatsiya

This article analyzes the factors influencing the development of marketing strategies and the enhancement of competitiveness among farming enterprises in the agricultural sector. The research focuses on essential elements such as strategic marketing planning, the use of digital technologies and innovative tools, market segmentation, pricing policy, and branding. Additionally, the study highlights practical approaches including the production of environmentally friendly products, quality improvement, and the use of online sales platforms. The results demonstrate that well- structured marketing strategies enable farmers to access wider markets and increase economic efficiency.

Maqola ma’lumotlari
MualliflarBaxtiyor Negmatovich Navruz -zoda, Nazarova Gulruh Umarjonovna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-05-31
Son5
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss5/493
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss5/493 · Maqolaning asl sahifasi

Kalit so‘zlar

Farming enterprises, marketing strategy, competitiveness, market segmentation, digital marketing, branding, pricing policy, eco-friendly products, digital technologies, innovative approaches, sales strategies, product quality improvement, market analysis, marketing tools, economic efficiency, Фермерские хозяйства, маркетинговая стратегия, конкурентоспособность, сегментация рынка, цифровой маркетинг, брендинг, ценовая политика, экологически чистая продукция, цифровые технологии, инновационные подходы, торговые стратегии, повышение качества продукции, рыночный анализ, маркетинговые инструменты, экономическая эффективность. 319, Fermer xoʻjaliklari, marketing strategiyasi, raqobatbardoshlik, bozor segmentatsiyasi, raqamli marketing, brendlash, narx siyosati, ekologik toza mahsulotlar, raqamli texnologiyalar, innovatsion yondashuvlar, savdo strategiyalari, mahsulot sifatini oshirish, bozor tahlili, marketing vositalari, iqtisodiy samaradorlik

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APABaxtiyor Negmatovich Navruz -zoda, & Nazarova Gulruh Umarjonovna (2025). FACTORS OF FORMING MARKETING STRATEGY AND INCREASING COMPETITIVENESS IN FARMING. Marketing, (5). https://doi.org/10.67668/mj/2025iss5/493
GOST (OAK)Baxtiyor Negmatovich Navruz -zoda, Nazarova Gulruh Umarjonovna FACTORS OF FORMING MARKETING STRATEGY AND INCREASING COMPETITIVENESS IN FARMING // Marketing. – 2025. – № 5. – DOI: 10.67668/mj/2025iss5/493.
MLABaxtiyor Negmatovich Navruz -zoda, and Nazarova Gulruh Umarjonovna. “FACTORS OF FORMING MARKETING STRATEGY AND INCREASING COMPETITIVENESS IN FARMING.” Marketing, (5), 2025. https://doi.org/10.67668/mj/2025iss5/493
ChicagoBaxtiyor Negmatovich Navruz -zoda, and Nazarova Gulruh Umarjonovna. “FACTORS OF FORMING MARKETING STRATEGY AND INCREASING COMPETITIVENESS IN FARMING.” Marketing, (5) (2025). https://doi.org/10.67668/mj/2025iss5/493
HarvardBaxtiyor Negmatovich Navruz -zoda, and Nazarova Gulruh Umarjonovna (2025) ‘FACTORS OF FORMING MARKETING STRATEGY AND INCREASING COMPETITIVENESS IN FARMING’, Marketing, (5). https://doi.org/10.67668/mj/2025iss5/493
BibTeX
@article{baxtiyornegmatovichnavruzzoda2025,
  title = {FACTORS OF FORMING MARKETING STRATEGY AND INCREASING COMPETITIVENESS IN FARMING},
  author = {Baxtiyor Negmatovich Navruz -zoda and Nazarova Gulruh Umarjonovna},
  journal = {Marketing},
  year = {2025},
  number = {5},
  doi = {10.67668/mj/2025iss5/493},
  url = {https://doi.org/10.67668/mj/2025iss5/493}
}

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