This article analyzes marketing strategies that enhance product sales on digital marketplaces. The study applies the AIDA, SOSTAC, and STP models to examine how consumer behavior is influenced by visual presentation, brand trust, and social approval. The e ffectiveness of user engagement techniques, personalized offers, KOL/KOC recommendations, and sustainability -based approaches is supported by empirical evidence. Findings demonstrate that integrated marketing strategies play a crucial role in improving the performance of online sales.
| Mualliflar | Baxromov Xudoyor Xabibullo oʻgʻli |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2025-05-31 |
| Son | 5 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2025iss5/492 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2025iss5/492 · Maqolaning asl sahifasi
online sales, marketing strategy, digital platform, consumer behavior, AIDA model, brand trust, social influence, KOL/KOC. 490, онлайн -продажи, маркетинговая стратегия, цифровая платформа, поведение потребителей, модель AIDA, доверие к бренду, социальное одобрение, KOL/KOC, onlayn savdo, marketing strategiyasi, raqamli platforma, isteʼmolchi xatti -harakati, AIDA modeli, brend ishonchliligi, ijtimoiy ishonch, KOL/KOC
| APA | Baxromov Xudoyor Xabibullo oʻgʻli (2025). METHODS OF EFFECTIVE APPLICATION OF MARKETING STRATEGIES IN INCREASE SALES OF GOODS ON ONLINE SHOPPING AREAS. Marketing, (5). https://doi.org/10.67668/mj/2025iss5/492 |
|---|---|
| GOST (OAK) | Baxromov Xudoyor Xabibullo oʻgʻli METHODS OF EFFECTIVE APPLICATION OF MARKETING STRATEGIES IN INCREASE SALES OF GOODS ON ONLINE SHOPPING AREAS // Marketing. – 2025. – № 5. – DOI: 10.67668/mj/2025iss5/492. |
| MLA | Baxromov Xudoyor Xabibullo oʻgʻli. “METHODS OF EFFECTIVE APPLICATION OF MARKETING STRATEGIES IN INCREASE SALES OF GOODS ON ONLINE SHOPPING AREAS.” Marketing, (5), 2025. https://doi.org/10.67668/mj/2025iss5/492 |
| Chicago | Baxromov Xudoyor Xabibullo oʻgʻli. “METHODS OF EFFECTIVE APPLICATION OF MARKETING STRATEGIES IN INCREASE SALES OF GOODS ON ONLINE SHOPPING AREAS.” Marketing, (5) (2025). https://doi.org/10.67668/mj/2025iss5/492 |
| Harvard | Baxromov Xudoyor Xabibullo oʻgʻli (2025) ‘METHODS OF EFFECTIVE APPLICATION OF MARKETING STRATEGIES IN INCREASE SALES OF GOODS ON ONLINE SHOPPING AREAS’, Marketing, (5). https://doi.org/10.67668/mj/2025iss5/492 |
| BibTeX | @article{baxromovxudoyorxabibulloogli2025,
title = {METHODS OF EFFECTIVE APPLICATION OF MARKETING STRATEGIES IN INCREASE SALES OF GOODS ON ONLINE SHOPPING AREAS},
author = {Baxromov Xudoyor Xabibullo oʻgʻli},
journal = {Marketing},
year = {2025},
number = {5},
doi = {10.67668/mj/2025iss5/492},
url = {https://doi.org/10.67668/mj/2025iss5/492}
} |
Boshqa maqola uchun iqtibos tayyorlash
This scientific work analyzes the specific features of auditing cultural institutions. In particular, the financial, legal and social aspects of the activities of cultural institutions such as theaters are…
This article analyzes the prospects of implementing digital transformation and Big Data technologies in Uzbekistanʼs meteorological service. It briefly reviews the history and development stages of meteorology and…
This article explores the development processes of the tourism sector in regions of the Republic of Uzbekistan with high investment attractiveness. Using the examples of Tashkent city, Samarkand, Bukhara, Khorezm…
This article provides a systematic analysis of the nature, forms, and effectiveness of international cooperation in the field of financial security. In the context of growing global economic integration and increasing…
This article explores the development of Islamic financial services in Uzbekistan, examining the essence of the Islamic finance system, its historical evolution, and the application of Islamic financial instruments. The…
This article analyzes the factors influencing the development of marketing strategies and the enhancement of competitiveness among farming enterprises in the agricultural sector. The research focuses on essential…
This article explores the ways to improve export marketing in the textile industry. It focuses on the impact of managerial capacity, digital technologies, environmental requirements, and global trade dynamics on export…
In todayʼs highly competitive pharmaceutical market, building and maintaining strong customer relationships is more important than ever. With rapidly evolving pharmaceutical product needs and increasing demand for…
This article analyzes the theoretical and practical foundations for the development of alternative types of tourism in Uzbekistan. Alongside traditional forms of tourism, the necessity of developing alternative…
The formation of a national food brand plays a pivotal role in enhancing a country's competitiveness in the global food market while also contributing to the sustainable development of its agro -industrial sector. This…
Marketing — barcha maqolalar · 2025-yil arxivi
The article analyzes the impact of ma rketing strategies on product sales in online marketplaces. It examines the freemium model, live -streaming sales, omni -digital strategies, use of artificial intelligence, and…
Maqolada elektron savdo maydonchalarida mijoz qiymatini yaratish va uni uzoq muddatda ushlab turishning iqtisodiy mexanizmlarini nazariy jihatdan oʻrganilgan. Xizmat-dominant mantiq, ikki tomonlama bozorlar nazariyasi…
This study examines the association between Internet use and self-rated health and investigates the role of online health information behaviors in this relationship. Using data from the 2021 Chinese General Social…
На материалах, опубликованных по август 2024 года, исследуется достаточность бюджетного покрытия обязательств государственно-частного партнёрства. Предложена совместная проверка объёма, сроков и допустимых источников…
Maqolada O‘zbekiston sport tashkilotlarida sun’iy intellekt (SI) va ma’lumotlarga asoslangan boshqaruvning iqtisodiy samaradorlik bilan bog‘liqligini o‘rganish uchun rasmiy statistik ma’lumotlar tahlil qilinadi…
The article analyzes the institutional formation and everyday educational practice of girls’ education in Turkestan in the late nineteenth and early twentieth centuries. It examines traditional schools led by otinoyi…
This study presents a comprehensive analysis of the geostrategic role of Khwarezm in the transregional trade system of Eurasia during the 9th–12th centuries, based on written sources, historiography, and archaeological…
В статье исследуется, почему налоговые и тарифные льготы могут не приводить к привлечению инвестиций в дата-центры для искусственного интеллекта (ИИ). На основе теории комплементарности М. Кремера построена…