This article examines the theoretical foundations of innovation development and the digital economy, as well as their role and interrelation in the modern economic environment. It analyzes the forms of innovation activity and the key components of the digi tal economy, including artificial intelligence, digital payment systems, and 542 information and communication technologies (ICT). Special attention is given to the strategies implemented in Uzbekistan, particularly the "Digital Uzbekistan – 2030" program and the "Innovation Development Strategy." The article concludes that the integration of innovation and digital transformation is a crucial factor in achieving sustainable economic growth.
| Mualliflar | Fayzullayev Jonibek Mambetsaliy o‘gʻli, Ollayorov Behruzbek Sardor oʻgʻli |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-05-31 |
| Son | 5 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss5/498 |
DOI: 10.67668/mj/2025iss5/498 · Maqolaning asl sahifasi
Innovation development, digital economy, ICT, artificial intelligence, startup, digital transformation, scientific and technological progress, Digital Uzbekistan – 2030, strategic reforms, technological modernization, инновационное развитие, цифровая экономика, ИКТ, искусственный интеллект, стартап, цифровая трансформация, научно - технический прогресс, Цифровой Узбекистан – 2030, стратегические реформы, технологическое обновление, Innovatsion rivojlanish, raqamli iqtisodiyot, AKT, sunʼiy intellekt, startap, raqamli transformatsiya, ilmiy -texnik taraqqiyot, Raqamli Oʻzbekiston – 2030, strategik islohotlar, texnologik yangilanish
This article comprehensively studies the issues of human capital development and stimulation of creative abilities. The study analyzes innovative approaches used in different countries of the world, their performance…
The formation of a national food brand plays a pivotal role in enhancing a country's competitiveness in the global food market while also contributing to the sustainable development of its agro -industrial sector…
At the modern stage of economic development , the high volatility and complexity of economic systems necessitate the deep integration of innovative approaches into management practices . This study provides a…
This article analyzes the theoretical and practical foundations for the development of alternative types of tourism in Uzbekistan. Alongside traditional forms of tourism, the necessity of developing alternative…
This article examines the application of artificial intelligence technologies in the field of marketing, their current state, and development trends. The main directions, opportunities, and existing threats of using…
In todayʼs highly competitive pharmaceutical market, building and maintaining strong customer relationships is more important than ever. With rapidly evolving pharmaceutical product needs and increasing demand for…
This article analyzes the formation and development trends of the e-commerce sector in the Republic of Uzbekistan, as well as the existing challenges and ways to overcome them. It also highlights the role and importance…
This article explores the ways to improve export marketing in the textile industry. It focuses on the impact of managerial capacity, digital technologies, environmental requirements, and global trade dynamics on export…
This article analyzes the factors influencing the development of marketing strategies and the enhancement of competitiveness among farming enterprises in the agricultural sector. The research focuses on essential…
This article analyzes marketing strategies that enhance product sales on digital marketplaces. The study applies the AIDA, SOSTAC, and STP models to examine how consumer behavior is influenced by visual presentation…