Opportunities and threats of using artificial intelligence in marketing

Joʻrabayev Ibragim

Marketing · 2025-yil

Annotatsiya

This article examines the application of artificial intelligence technologies in the field of marketing, their current state, and development trends. The main directions, opportunities, and existing threats of using artificial intelligence in developing and implementing marketing strategies are analyzed. The effectiveness of artificial intelligence technologies in customer relationship management, marketing research, content creation, and implementation of personalized marketing campaigns is evaluated. Promising directions and problems of using artificial intelligence in the field 103 of marketing in Uzbekistan are identified, and recommendations for their solution are given.

Maqola ma’lumotlari
MualliflarJoʻrabayev Ibragim
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-05-31
Son5
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss5/501
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss5/501 · Maqolaning asl sahifasi

Kalit so‘zlar

artificial intelligence, marketing, digital marketing, machine learning, big data, customer experience, content automation, marketing analytics, personalization, ethical issues, искусственный интеллект, маркетинг, цифровой маркетинг, машинное обучение, большие данные, клиентский опыт, автоматизация контента, маркетинговая аналитика, персонализация, этические вопросы, sunʼiy intellekt, marketing, raqamli marketing, mashina oʻrganishi, katta maʼlumotlar, mijozlar tajribasi, kontentni avtomatlashtirish, marketing analitikasi, shaxsiylashtirish, axloqiy masalalar

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAJoʻrabayev Ibragim (2025). OPPORTUNITIES AND THREATS OF USING ARTIFICIAL INTELLIGENCE IN MARKETING. Marketing, (5). https://doi.org/10.67668/mj/2025iss5/501
GOST (OAK)Joʻrabayev Ibragim OPPORTUNITIES AND THREATS OF USING ARTIFICIAL INTELLIGENCE IN MARKETING // Marketing. – 2025. – № 5. – DOI: 10.67668/mj/2025iss5/501.
MLAJoʻrabayev Ibragim. “OPPORTUNITIES AND THREATS OF USING ARTIFICIAL INTELLIGENCE IN MARKETING.” Marketing, (5), 2025. https://doi.org/10.67668/mj/2025iss5/501
ChicagoJoʻrabayev Ibragim. “OPPORTUNITIES AND THREATS OF USING ARTIFICIAL INTELLIGENCE IN MARKETING.” Marketing, (5) (2025). https://doi.org/10.67668/mj/2025iss5/501
HarvardJoʻrabayev Ibragim (2025) ‘OPPORTUNITIES AND THREATS OF USING ARTIFICIAL INTELLIGENCE IN MARKETING’, Marketing, (5). https://doi.org/10.67668/mj/2025iss5/501
BibTeX
@article{jorabayevibragim2025,
  title = {OPPORTUNITIES AND THREATS OF USING ARTIFICIAL INTELLIGENCE IN MARKETING},
  author = {Joʻrabayev Ibragim},
  journal = {Marketing},
  year = {2025},
  number = {5},
  doi = {10.67668/mj/2025iss5/501},
  url = {https://doi.org/10.67668/mj/2025iss5/501}
}

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