Digital PR and social networks play a crucial role as modern communication tools in shaping brand image. This study explores the impact of PR activities conducted through social networks on brand image. In today’s competitive environment, brands face the need to interact effectively with their audiences and strengthen their image using digital tools. This research provides a theoretical and practical foundation for the development of brand management and marketing strategies.
| Mualliflar | Zulunkhujaeva, Odinakhon, Зулунхужаева, Одинахон, Zulunxoʻjayeva, Odinaxon |
|---|---|
| Jurnal | Хорижий лингвистика ва лингводидактика |
| Nashr sanasi | 2025-12-25 |
| Jild | 3 |
| Son | 11/S |
| Betlar | 105-110 |
| Til | O‘zbek |
| DOI | 10.47689/2181-3701-vol3-iss11/s-pp105-110 |
DOI: 10.47689/2181-3701-vol3-iss11/s-pp105-110 · Maqolaning asl sahifasi
Raqamli PR, ijtimoiy tarmoqlar, brend imiji, kommunikatsiya strategiyalari, jamoatchilik bilan aloqalar, marketing, raqamli vositalar, brend boshqaruvi, raqamli platformalar, Цифровой PR, социальные сети, имидж бренда, коммуникационные стратегии, связи с общественностью, маркетинг, цифровые инструменты, управление брендом, цифровые платформы, Digital PR, social networks, brand image, communication strategies, public relations, marketing, digital tools, brand management, digital platforms
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