This study examines the application of Skopos Theory in translating Uzbek tourism texts into English, highlighting the need for cultural adaptation to meet the expectations of international audiences. As tourism discourse aims to promote destinations and attract foreign visitors, the translator’s role goes beyond linguistic equivalence, requiring sensitivity to pragmatic functions, target culture norms, and promotional intentions. Skopos Theory, introduced by Hans Vermeer, prioritizes the purpose (or skopos) of the translation over strict fidelity to the source text. This functionalist approach is particularly suitable for tourism translation, where cultural transference and persuasive impact are central. The research examines specific examples of Uzbek tourism texts, identifying common cultural references, idioms, and historical expressions that present challenges in direct translation. It then demonstrates how adapting these elements for English-speaking audiences can enhance comprehensibility and appeal without compromising authenticity. The study also discusses strategies such as localization, omission, and explanatory additions that align with the intended skopos. The findings support the view that effective tourism translation must mediate between source and target cultures through purposeful, audience-oriented choices.
| Mualliflar | Sobitova, Madinabonu, Собитова, Мадинабону, Sobitova, Madinabonu |
|---|---|
| Jurnal | Хорижий лингвистика ва лингводидактика |
| Nashr sanasi | 2025-07-15 |
| Jild | 3 |
| Son | 4 |
| Betlar | 46-51 |
| Til | Ingliz |
| DOI | 10.47689/2181-3701-vol3-iss4-pp46-51 |
DOI: 10.47689/2181-3701-vol3-iss4-pp46-51 · Maqolaning asl sahifasi
Skopos Theory, tourism translation, cultural adaptation, Uzbek-English translation, functionalist approach, localization, intercultural communication, translation strategies, теория Скопоса, перевод в сфере туризма, культурная адаптация, перевод с узбекского на английский, функционалистский подход, локализация, межкультурная коммуникация, переводческие стратегии., Skopos nazariyasi, sayyohlik tarjimasi, madaniy moslashuv, o‘zbekcha-inglizcha tarjima, funksionalistik yondashuv, mahalliylashtirish, madaniyatlararo aloqa, tarjima strategiyalari
This article presents an analysis of culture-specific terms (realia) encountered during the translation of O. Masharipov's "Khorezmnoma" from Uzbek into English. Additionally, this article explores various types of…
This article examines wishes and praises as speech acts in a cultural context. The linguistic structures, pragmatic functions, and cultural features of these expressions were identified. The analysis was based on J…
This article explores how English literature can be used as a tool for developing critical thinking skills in ESL (English as a Second Language) classrooms through a task-based approach. In contemporary language…
This article examines the core pragmatic aspects of literary texts. The pragmatics of a text is analyzed at phonographic, lexical, syntactic, and whole-text levels. The role of each level’s devices in shaping…
This article explores the role of active reading and question formulation strategies in enhancing critical thinking among young adolescent learners. It emphasizes the integration of top-down and bottom-up reading…
This article is dedicated to the subtle nuances of Arabic prepositions (harfi jar). It examines the grammatical functions and meanings of these prepositions and their usage in the texts of the Quran and Hadith…
Independent learning technologies have revolutionized foreign language teaching by allowing students to control their own learning path. This article examines the use of independent learning tools, such as mobile…
This article analyzes the pedagogical and psychological foundations of developing academic writing skills among prospective English language teachers. The study employed theoretical analysis of literature…
Translating phraseological units (PUs), such as idioms, proverbs, and fixed expressions, from English to Uzbek poses significant challenges due to linguistic, cultural, and semantic differences between the two…
This article examines words expressing diminutive and endearing meanings in the Uzbek language through lexical analysis. It analyzes the formation methods of diminutive and affectionate words, their semantic features…