Skopos theory and cultural adaptation in translating Uzbek tourism texts into English

Sobitova, Madinabonu, Собитова, Мадинабону, Sobitova, Madinabonu

Хорижий лингвистика ва лингводидактика · 2025-yil

Annotatsiya

This study examines the application of Skopos Theory in translating Uzbek tourism texts into English, highlighting the need for cultural adaptation to meet the expectations of international audiences. As tourism discourse aims to promote destinations and attract foreign visitors, the translator’s role goes beyond linguistic equivalence, requiring sensitivity to pragmatic functions, target culture norms, and promotional intentions. Skopos Theory, introduced by Hans Vermeer, prioritizes the purpose (or skopos) of the translation over strict fidelity to the source text. This functionalist approach is particularly suitable for tourism translation, where cultural transference and persuasive impact are central. The research examines specific examples of Uzbek tourism texts, identifying common cultural references, idioms, and historical expressions that present challenges in direct translation. It then demonstrates how adapting these elements for English-speaking audiences can enhance comprehensibility and appeal without compromising authenticity. The study also discusses strategies such as localization, omission, and explanatory additions that align with the intended skopos. The findings support the view that effective tourism translation must mediate between source and target cultures through purposeful, audience-oriented choices.

Maqola ma’lumotlari
MualliflarSobitova, Madinabonu, Собитова, Мадинабону, Sobitova, Madinabonu
JurnalХорижий лингвистика ва лингводидактика
NashriyotСамарқанд давлат чет тиллар институти
ISSN0000-0003, 4295-8199
Nashr sanasi2025-07-15
Jild3
Son4
Betlar46-51
TilIngliz
Ilmiy sohaFilologiya
DOI10.47689/2181-3701-vol3-iss4-pp46-51
Indeksga qo‘shilgan2026-08-26

DOI: 10.47689/2181-3701-vol3-iss4-pp46-51 · Maqolaning asl sahifasi

Kalit so‘zlar

Skopos Theory, tourism translation, cultural adaptation, Uzbek-English translation, functionalist approach, localization, intercultural communication, translation strategies, теория Скопоса, перевод в сфере туризма, культурная адаптация, перевод с узбекского на английский, функционалистский подход, локализация, межкультурная коммуникация, переводческие стратегии., Skopos nazariyasi, sayyohlik tarjimasi, madaniy moslashuv, o‘zbekcha-inglizcha tarjima, funksionalistik yondashuv, mahalliylashtirish, madaniyatlararo aloqa, tarjima strategiyalari

Ilmiy soha

Filologiya

Iqtibos keltirish

APASobitova, Madinabonu, Собитова, Мадинабону, & Sobitova, Madinabonu (2025). Skopos theory and cultural adaptation in translating Uzbek tourism texts into English. Хорижий лингвистика ва лингводидактика, 3(4), 46-51. https://doi.org/10.47689/2181-3701-vol3-iss4-pp46-51
GOST (OAK)Sobitova, Madinabonu, Собитова, Мадинабону, Sobitova, Madinabonu Skopos theory and cultural adaptation in translating Uzbek tourism texts into English // Хорижий лингвистика ва лингводидактика. – 2025. – T. 3, № 4. – P. 46-51. – DOI: 10.47689/2181-3701-vol3-iss4-pp46-51.
MLASobitova, Madinabonu, Собитова, Мадинабону, and Sobitova, Madinabonu. “Skopos theory and cultural adaptation in translating Uzbek tourism texts into English.” Хорижий лингвистика ва лингводидактика, 3(4), 46-51, 2025. https://doi.org/10.47689/2181-3701-vol3-iss4-pp46-51
ChicagoSobitova, Madinabonu, Собитова, Мадинабону, and Sobitova, Madinabonu. “Skopos theory and cultural adaptation in translating Uzbek tourism texts into English.” Хорижий лингвистика ва лингводидактика, 3(4), 46-51 (2025). https://doi.org/10.47689/2181-3701-vol3-iss4-pp46-51
HarvardSobitova, Madinabonu, Собитова, Мадинабону, and Sobitova, Madinabonu (2025) ‘Skopos theory and cultural adaptation in translating Uzbek tourism texts into English’, Хорижий лингвистика ва лингводидактика, 3(4), 46-51. https://doi.org/10.47689/2181-3701-vol3-iss4-pp46-51
BibTeX
@article{sobitovamadinabonu2025,
  title = {Skopos theory and cultural adaptation in translating Uzbek tourism texts into English},
  author = {Sobitova, Madinabonu and Собитова, Мадинабону and Sobitova, Madinabonu},
  journal = {Хорижий лингвистика ва лингводидактика},
  year = {2025},
  volume = {3},
  number = {4},
  pages = {46-51},
  doi = {10.47689/2181-3701-vol3-iss4-pp46-51},
  url = {https://doi.org/10.47689/2181-3701-vol3-iss4-pp46-51}
}

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