The article examines the legal features of a franchising agreement as an instrument for attracting well-known international brands to free economic zones in Uzbekistan. It analyzes the civil law nature of the complex entrepreneurial license agreement, its connection with trademarks and trade secrets, the state registration procedure, and the role of contractual regulation in transferring technology, business standards, and managerial know-how. The study focuses on clauses that are particularly relevant to foreign franchisors, including intellectual property protection, quality control, territorial exclusivity, sub-franchising, liability, currency payments, tax incentives, compliance, and dispute resolution. The author concludes that franchising can serve as a legal and investment mechanism for localizing international brands in special economic zones, provided that contractual arrangements are supported by reliable protection of intellectual property rights and transparent administrative procedures.
| Mualliflar | Rakhmonova, Mokhichekhra, Рахмонова, Мохичехра, Рахмонова, Мохичехра |
|---|---|
| Jurnal | Жамият ва инновациялар / Общество и инновации / Society and innovations |
| Nashr sanasi | 2026-04-25 |
| Jild | 7 |
| Son | 4/S |
| Betlar | 658-667 |
| Til | Rus |
франшизинг, международные бренды, свободные экономические зоны, интеллектуальная собственность, товарный знак, инвестиции, Узбекистан, договорное регулирование, franchising, international brands, free economic zones, intellectual property, trademark, investments, Uzbekistan, contractual regulation, франшизинг, халқаро брендлар, эркин иқтисодий зоналар, интеллектуал мулк, товар белгиси, инвестициялар, Ўзбекистон, ҳуқуқий тартибга солиш
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