The rapid development of tourism in the global market has led to the emergence of new methods and approaches to implementing linguistic creativity in tourism advertising. The growing need and demand for travel are driving the creation of attractive and effective advertisements, with linguistic factors playing a crucial role in shaping such advertising. This article highlights and classifies the linguistic features of tourism advertising texts. Additionally, the impact of psychological and cultural factors on effective tourism advertising is analyzed, along with a discussion of the language tools used in travel advertising texts. This paper has both theoretical and practical significance, contributing to the theory of tourism advertising from a linguistic perspective.
| Mualliflar | Djurayeva , Zilola, Джураева , Зилола, Djurayeva , Zilola |
|---|---|
| Jurnal | Хорижий лингвистика ва лингводидактика |
| Nashr sanasi | 2024-09-25 |
| Jild | 2 |
| Son | 3/S |
| Betlar | 117-121 |
| Til | O‘zbek |
| DOI | 10.47689/2181-3701-vol2-iss3/s-pp117-121 |
DOI: 10.47689/2181-3701-vol2-iss3/s-pp117-121 · Maqolaning asl sahifasi
turizm, turizm reklama matni, turizm tili, lingvistik xususiyat, madaniy ta’sir, psixologik omil, туризм, туристический рекламный текст, туристический язык, лингвистические особенности, культурное влияние, психологический фактор, tourism, tourism advertising text, tourism language, linguistic feature, cultural influence, psychological factor
Ushbu maqolada motivatsion adabiyotlardagi lingvistik xususiyatlar va ularning o'quvchilarning shaxsiy samaradorliklariga bo’lgan ishonchiga ta'siri filologik tahlil orqali o'rganiladi. Motivatsion adabiyotlar odatda…
In this article, the image of the rulers in the context of Uzbek and Russian legends was considered in the example of Peter I and Amir Temur. Also, the motive of not recognizing the image of the king in the legends and…
Isajon Sultan's prose exhibits several postmodernist features, such as intertextuality, which we highlight in our article, a multi-layered text structure, and the concept of the rhizome (a plot type resembling a…
In today's multicultural world, phonetic competence plays a critical role in the overall linguistic competence of professionals working in an international environment. This study focuses on the development and analysis…
Family is a personally significant topic of communication for individuals from different cultures. Discussing family life can activate participants' personal experiences, knowledge, and evoke emotional responses, making…
This аrticle is dedicаted tо the study оf issues relаted tо the stаndаrdizаtiоn оf terminоlоgy in the printing аnd pаckаging industry. It discusses the relevаnce оf terminоlоgy, its impоrtаnce fоr the develоpment оf the…
This article discusses the significant role of artificial intelligence (AI) in teaching translation theory and practice. AI tools enable students to visualize theoretical concepts, practice real-time translation, and…
This article deeply analyzes the linguistic-cognitive mechanisms of metaphor in English advertising business discourse. In the advertising sector, metaphors play a crucial role in strengthening the connections between…
The article examines the theoretical and methodological foundations for organizing, standardizing, and creating a unified database in the form of an electronic dictionary for tourism terminology. It analyzes modern…
This article examines the lexical-semantic processes in printing and packaging terminology in English and Uzbek. It explores various trends in terminological changes and developments, highlighting the similarities and…