This study explores the pragmatic functions of direct address and personal pronouns in Turkish tourism advertising, focusing on how linguistic strategies foster emotional engagement, cultural identification, and enhance the perceived hospitality of Türkiye as a travel destination.
| Mualliflar | Djurayeva , Zilola, Джураева , Зилола, Djurayeva , Zilola |
|---|---|
| Jurnal | Тамаддун нури |
| Nashr sanasi | 2025-05-31 |
| Jild | 5 |
| Son | 68 |
| Betlar | 98-101 |
| Til | Ingliz |
| DOI | 10.69691/5pew6b96 |
DOI: 10.69691/5pew6b96 · Maqolaning asl sahifasi
Turkish tourism, direct address, personal pronouns, pragmatics, advertising discourse, emotional engagement, cultural identification, hospitality, second-person pronouns, imperative verbs., туризм в Турции, прямое обращение, личные местоимения, прагматика, рекламный дискурс, эмоциональная вовлеченность, культурная идентификация, гостеприимство, местоимения второго лица, повелительные глаголы.
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