Metaphor as a linguistic-cognitive mechanism of advertising business discourse in English

Kodirova , Mukaddas, Кодирова , Мукаддас, Qodirova , Mukaddas

Хорижий лингвистика ва лингводидактика · 2024-yil

Annotatsiya

This article deeply analyzes the linguistic-cognitive mechanisms of metaphor in English advertising business discourse. In the advertising sector, metaphors play a crucial role in strengthening the connections between brands and consumers. Moreover, metaphors express consumers' emotions, behaviors, and values, which significantly impact products and services. The article examines key metaphor categories such as “Innovation & Novelty”, “Happiness & Emotion” and “Power & Speed” in conjunction with cognitive approaches. Using a Venn diagram, the interconnections among these categories are illustrated. As a result, metaphors serve as an important communicative tool in advertising discourse, essential for linking brands with consumers. These studies will further assist in the development of linguistics and cognitive linguistics in the advertising field in the future.

Maqola ma’lumotlari
MualliflarKodirova , Mukaddas, Кодирова , Мукаддас, Qodirova , Mukaddas
JurnalХорижий лингвистика ва лингводидактика
NashriyotСамарқанд давлат чет тиллар институти
ISSN0000-0003, 4295-8199
Nashr sanasi2024-09-25
Jild2
Son3/S
Betlar84-89
TilIngliz
Ilmiy sohaFilologiya
DOI10.47689/2181-3701-vol2-iss3/s-pp84-89
Indeksga qo‘shilgan2026-08-26

DOI: 10.47689/2181-3701-vol2-iss3/s-pp84-89 · Maqolaning asl sahifasi

Kalit so‘zlar

metafora, reklama, biznes diskursi, lingvistik-kognitiv mexanizm, kognitiv yondashuvlar, метафора, реклама, бизнес-дискурс, лингвистико-когнитивный механизм, когнитивные подходы, metaphor, advertising, business discourse, linguistic-cognitive mechanism, cognitive approaches

Ilmiy soha

Filologiya

Iqtibos keltirish

APAKodirova , Mukaddas, Кодирова , Мукаддас, & Qodirova , Mukaddas (2024). Metaphor as a linguistic-cognitive mechanism of advertising business discourse in English. Хорижий лингвистика ва лингводидактика, 2(3/S), 84-89. https://doi.org/10.47689/2181-3701-vol2-iss3/s-pp84-89
GOST (OAK)Kodirova , Mukaddas, Кодирова , Мукаддас, Qodirova , Mukaddas Metaphor as a linguistic-cognitive mechanism of advertising business discourse in English // Хорижий лингвистика ва лингводидактика. – 2024. – T. 2, № 3/S. – P. 84-89. – DOI: 10.47689/2181-3701-vol2-iss3/s-pp84-89.
MLAKodirova , Mukaddas, Кодирова , Мукаддас, and Qodirova , Mukaddas. “Metaphor as a linguistic-cognitive mechanism of advertising business discourse in English.” Хорижий лингвистика ва лингводидактика, 2(3/S), 84-89, 2024. https://doi.org/10.47689/2181-3701-vol2-iss3/s-pp84-89
ChicagoKodirova , Mukaddas, Кодирова , Мукаддас, and Qodirova , Mukaddas. “Metaphor as a linguistic-cognitive mechanism of advertising business discourse in English.” Хорижий лингвистика ва лингводидактика, 2(3/S), 84-89 (2024). https://doi.org/10.47689/2181-3701-vol2-iss3/s-pp84-89
HarvardKodirova , Mukaddas, Кодирова , Мукаддас, and Qodirova , Mukaddas (2024) ‘Metaphor as a linguistic-cognitive mechanism of advertising business discourse in English’, Хорижий лингвистика ва лингводидактика, 2(3/S), 84-89. https://doi.org/10.47689/2181-3701-vol2-iss3/s-pp84-89
BibTeX
@article{kodirovamukaddas2024,
  title = {Metaphor as a linguistic-cognitive mechanism of advertising business discourse in English},
  author = {Kodirova , Mukaddas and Кодирова , Мукаддас and Qodirova , Mukaddas},
  journal = {Хорижий лингвистика ва лингводидактика},
  year = {2024},
  volume = {2},
  number = {3/S},
  pages = {84-89},
  doi = {10.47689/2181-3701-vol2-iss3/s-pp84-89},
  url = {https://doi.org/10.47689/2181-3701-vol2-iss3/s-pp84-89}
}

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