This article examines the cognitive-semantic models of the “MetaSelf” metaphor in global sports media discourse and explores their cross-cultural interpretations. The study analyzes the mechanisms of metaphor formation, its conceptual function in shaping the perception of identity, and the linguo-cognitive features observed in English and Uzbek contexts. Special attention is paid to the influence of socio-cultural factors on metaphorical expression in sports media and their significance within media communication. The findings reveal that the MetaSelf metaphor functions as an effective tool for enhancing intercultural communication in global discourse.
| Mualliflar | Matyokubova, Mashkhura, Матёкубова, Машхура, Matyoqubova, Mashhura |
|---|---|
| Jurnal | Жамият ва инновациялар / Общество и инновации / Society and innovations |
| Nashr sanasi | 2025-09-25 |
| Jild | 6 |
| Son | 9/S |
| Betlar | 192-197 |
| Til | O‘zbek |
| DOI | 10.47689/2181-1415-vol6-iss9/s-pp192-197 |
DOI: 10.47689/2181-1415-vol6-iss9/s-pp192-197 · Maqolaning asl sahifasi
метафора MetaSelf, когнитивно-семантическая модель, спортивный медиадискурс, межкультурная коммуникация, лингвокогнитивный анализ, MetaSelf metaphor, cognitive-semantic model, sports media discourse, intercultural communication, linguo-cognitive analysis, MetaSelf metaforasi, kognitiv-semantik model, sport mediadiskursi, madaniyatlararo muloqot, lingvokognitiv tahlil
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