THE QUALITY OF CHILD-ORIENTED CONTENT IN UZBEK MEDIA

SAFAROV , Alijon, QURBONOVA , Nafisa

Марказий Осиёда медиа ва коммуникациялар · 2025-yil

Annotatsiya

This article analyzes the quality of content designed for children in Uzbekistan’s media sphere. The study examines whether the materials produced for children are educationally and morally appropriate and age-relevant. The main research question is: “What is the quality of children’s content in Uzbek media, and does it meet their age, needs, and upbringing?” The research employed qualitative methods, including observation and content analysis. An online survey involving nearly 50 parents was conducted to identify the key needs of the children’s audience and the types of content they consume. The content analysis revealed a lack of children’s materials in the Uzbek language, the dominance of foreign content, and the scarcity of local characters. The study concludes that there is a pressing need to develop a dedicated media space for children in Uzbekistan.      

Maqola ma’lumotlari
MualliflarSAFAROV , Alijon, QURBONOVA , Nafisa
JurnalМарказий Осиёда медиа ва коммуникациялар
Nashr sanasi2025-07-21
Son10
TilO‘zbek
DOI10.62499/ijmcc.vi10.203

Kalit so‘zlar

дети, мультфильмы, контент, социальные сети, медиа, родители, Bolalar, multfilm, kontent, ijtimoiy tarmoqlar, media, ota-onalar, children, cartoons, content, social networks, media, parents

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