In the digital media environment, media hype acts as a form of short-term but intense attention mobilization, often accompanied by emotional contagion, cognitive overload and distortion of public perception. The article examines the preventive, diagnostic, cognitive-regulatory and normative-ethical functions of media literacy, with a particular focus on its preventive and regulatory dimensions as tools for countering the adverse effects of media hype. It also provides a comparative analysis of the mechanisms of media hype and media literacy, based on an interdisciplinary approach that includes cognitive, sociocultural and algorithmic dimensions. The article also proposes a model of media-literate response applicable both at the level of individual media consumption and within editorial and institutional practices. Media literacy is conceptualized as a foundation for systemic information resilience in the post-truth era
| Mualliflar | TAJIEVA , Zarifa |
|---|---|
| Jurnal | Марказий Осиёда медиа ва коммуникациялар |
| Nashr sanasi | 2025-06-14 |
| Son | 9 |
| Til | Rus |
| DOI | 10.62499/ijmcc.vi9.136 |
DOI: 10.62499/ijmcc.vi9.136 · Maqolaning asl sahifasi
медиаграмотность, медиахайп, эмоциональное заражение, эмоциональная мобилизация, цифровая манипуляция, информационная устойчивость, критическое мышление, постправда
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