In this article, the author examines marketing strategies that have contributed to business development and success in the fashion industry. The author pays attention to the importance of using branding and adapting the product to various trends. The article provided marketing cases using examples of such brands as Payless and Nike. A survey was also conducted among a group of people that helped to understand how effective marketing can influence the decision of buyers.
| Mualliflar | Ashurbaev, Omar, Yokubkhujayeva, Sarvinozkhon, Ашурбаев, Омар, Ёкубхужаева, Сарвинозхон, Ashurboyev, Omar, Yoqubxo‘jayeva, Sarvinozxon |
|---|---|
| Jurnal | Жамият ва инновациялар / Общество и инновации / Society and innovations |
| Nashriyot | In Science МЧЖ |
| ISSN | 2181-1415 |
| Nashr sanasi | 2024-11-25 |
| Jild | 5 |
| Son | 11/S |
| Betlar | 451-457 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.47689/2181-1415-vol5-iss11/s-pp451-457 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.47689/2181-1415-vol5-iss11/s-pp451-457 · Maqolaning asl sahifasi
маркетинговые стратегии, индустрия моды, социальные сети, решение клиентов, marketing strategies, fashion industry, social media, customer decisions, marketing strategiyalari, moda sanoati, ijtimoiy tarmoqlar, mijozlar qarori
| APA | Ashurbaev, Omar, Yokubkhujayeva, Sarvinozkhon, Ашурбаев, Омар, Ёкубхужаева, Сарвинозхон, Ashurboyev, Omar, & Yoqubxo‘jayeva, Sarvinozxon (2024). How marketing affects customer perception and decision in the fashion industry. Жамият ва инновациялар / Общество и инновации / Society and innovations, 5(11/S), 451-457. https://doi.org/10.47689/2181-1415-vol5-iss11/s-pp451-457 |
|---|---|
| GOST (OAK) | Ashurbaev, Omar va b. How marketing affects customer perception and decision in the fashion industry // Жамият ва инновациялар / Общество и инновации / Society and innovations. – 2024. – T. 5, № 11/S. – P. 451-457. – DOI: 10.47689/2181-1415-vol5-iss11/s-pp451-457. |
| MLA | Ashurbaev, Omar, Yokubkhujayeva, Sarvinozkhon, Ашурбаев, Омар, Ёкубхужаева, Сарвинозхон, Ashurboyev, Omar, and Yoqubxo‘jayeva, Sarvinozxon. “How marketing affects customer perception and decision in the fashion industry.” Жамият ва инновациялар / Общество и инновации / Society and innovations, 5(11/S), 451-457, 2024. https://doi.org/10.47689/2181-1415-vol5-iss11/s-pp451-457 |
| Chicago | Ashurbaev, Omar, Yokubkhujayeva, Sarvinozkhon, Ашурбаев, Омар, Ёкубхужаева, Сарвинозхон, Ashurboyev, Omar, and Yoqubxo‘jayeva, Sarvinozxon. “How marketing affects customer perception and decision in the fashion industry.” Жамият ва инновациялар / Общество и инновации / Society and innovations, 5(11/S), 451-457 (2024). https://doi.org/10.47689/2181-1415-vol5-iss11/s-pp451-457 |
| Harvard | Ashurbaev, Omar, Yokubkhujayeva, Sarvinozkhon, Ашурбаев, Омар, Ёкубхужаева, Сарвинозхон, Ashurboyev, Omar, and Yoqubxo‘jayeva, Sarvinozxon (2024) ‘How marketing affects customer perception and decision in the fashion industry’, Жамият ва инновациялар / Общество и инновации / Society and innovations, 5(11/S), 451-457. https://doi.org/10.47689/2181-1415-vol5-iss11/s-pp451-457 |
| BibTeX | @article{ashurbaevomar2024,
title = {How marketing affects customer perception and decision in the fashion industry},
author = {Ashurbaev, Omar and Yokubkhujayeva, Sarvinozkhon and Ашурбаев, Омар and Ёкубхужаева, Сарвинозхон and Ashurboyev, Omar and Yoqubxo‘jayeva, Sarvinozxon},
journal = {Жамият ва инновациялар / Общество и инновации / Society and innovations},
year = {2024},
volume = {5},
number = {11/S},
pages = {451-457},
doi = {10.47689/2181-1415-vol5-iss11/s-pp451-457},
url = {https://doi.org/10.47689/2181-1415-vol5-iss11/s-pp451-457}
} |
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