How marketing affects customer perception and decision in the fashion industry

Ashurbaev, Omar, Yokubkhujayeva, Sarvinozkhon, Ашурбаев, Омар, Ёкубхужаева, Сарвинозхон, Ashurboyev, Omar, Yoqubxo‘jayeva, Sarvinozxon

Жамият ва инновациялар / Общество и инновации / Society and innovations · 2024-yil

Annotatsiya

In this article, the author examines marketing strategies that have contributed to business development and success in the fashion industry. The author pays attention to the importance of using branding and adapting the product to various trends. The article provided marketing cases using examples of such brands as Payless and Nike. A survey was also conducted among a group of people that helped to understand how effective marketing can influence the decision of buyers.

Maqola ma’lumotlari
MualliflarAshurbaev, Omar, Yokubkhujayeva, Sarvinozkhon, Ашурбаев, Омар, Ёкубхужаева, Сарвинозхон, Ashurboyev, Omar, Yoqubxo‘jayeva, Sarvinozxon
JurnalЖамият ва инновациялар / Общество и инновации / Society and innovations
Nashr sanasi2024-11-25
Jild5
Son11/S
Betlar451-457
TilIngliz
DOI10.47689/2181-1415-vol5-iss11/s-pp451-457

Kalit so‘zlar

маркетинговые стратегии, индустрия моды, социальные сети, решение клиентов, marketing strategies, fashion industry, social media, customer decisions, marketing strategiyalari, moda sanoati, ijtimoiy tarmoqlar, mijozlar qarori

Ilmiy soha

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