Ecotourism is globally recognised as a sustainable development instrument capable ofharmonising economic growth, environmental conservation, and socio-cultural enrichment.The Bukhara region of Uzbekistan possesses an exceptional portfolio of ecotourism assets thatremain significantly underexplored in contemporary academic literature. This study aims tosystematically assess the ecotourism potential of the Bukhara region and to analyse theprincipal tendencies shaping its development trajectory between 2018 and 2024. A mixedmethod research design was employed, integrating SWOT-analysis, stakeholder interviews (n= 45), field observations at eight key natural sites, and secondary data obtained from the StateCommittee of Uzbekistan for Tourism Development and regional statistical agencies. Theresults demonstrate that Bukhara possesses four distinct ecotourism clusters: the KyzylkumDesert zone, the Nuratau-Kyzylkum Biosphere Reserve, the Tudakul-Shurkul wetland complex,and the Jeyran Ecological Centre corridor. Visitor arrivals to these clusters grew by 63.4 %over the study period, yet average per-capita spending remained 2.3 times lower than thenational ecotourism benchmark. SWOT-analysis reveals strong natural and culturalendowments offset by critical infrastructure deficits, insufficient trained human capital, andfragmented institutional governance. The study proposes a four-pillar development framework:(i) infrastructure upgrading along certified eco-routes, (ii) community-based tourismintegration, (iii) capacity building for local guides and operators, and (iv) inter-agencycoordination mechanisms. The findings contribute to the emerging body of Central Asianecotourism scholarship and provide actionable policy recommendations for regional tourismauthorities
| Mualliflar | Karimova, Fotima |
|---|---|
| Jurnal | Иқтисодиёт ва туризм |
| Nashr sanasi | 2026-04-17 |
| Jild | 2 |
| Son | 28 |
| Til | Ingliz |
SWOT-analysis, sustainable tourism, Bukhara region, ecotourism
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