This article examines the concept of green tourism and its role in sustainabledevelopment, focusing on Generation Z’s attitudes toward green tourism services. The study isbased on the Theory of Planned Behavior (TPB) and investigates the influence of knowledgesharing, attitude, subjective norms, and perceived behavioral control on young consumers’intention to use green tourism services. Survey results reveal that although Generation Zdemonstrates a high level of interest in green tourism, their conceptual awareness remainsinsufficient. At the same time, indicators of environmentally responsible behavior – such as wastesorting, resource conservation, and the use of eco-friendly transportation – are relatively high. Thefindings confirm that the development of green tourism requires strengthened environmentaleducation, improved infrastructure, and enhanced governmental support.
| Mualliflar | Mammetova, B |
|---|---|
| Jurnal | Иқтисодиёт ва туризм |
| Nashriyot | Бухоро давлат университети |
| ISSN | 2004-2024 |
| Nashr sanasi | 2026-04-17 |
| Jild | 2 |
| Son | 28 |
| Til | O‘zbek |
| Ilmiy soha | Iqtisodiyot |
| Indeksga qo‘shilgan | 2026-08-26 |
поколение Z, устойчивый туризм, Зеленый туризм, Generation Z, sustainable tourism, Green tourism, ekologik xulq-atvor, Z avlod, barqaror turizm
| APA | Mammetova, B (2026). YASHIL TURIZM VA “Z” AVLODNING TURISTIK FAOLIYATGA MUNOSABATI. Иқтисодиёт ва туризм, 2(28). https://interjournal.uz/index.php/journals/article/view/419 |
|---|---|
| GOST (OAK) | Mammetova, B YASHIL TURIZM VA “Z” AVLODNING TURISTIK FAOLIYATGA MUNOSABATI // Иқтисодиёт ва туризм. – 2026. – T. 2, № 28. |
| MLA | Mammetova, B. “YASHIL TURIZM VA “Z” AVLODNING TURISTIK FAOLIYATGA MUNOSABATI.” Иқтисодиёт ва туризм, 2(28), 2026. https://interjournal.uz/index.php/journals/article/view/419 |
| Chicago | Mammetova, B. “YASHIL TURIZM VA “Z” AVLODNING TURISTIK FAOLIYATGA MUNOSABATI.” Иқтисодиёт ва туризм, 2(28) (2026). https://interjournal.uz/index.php/journals/article/view/419 |
| Harvard | Mammetova, B (2026) ‘YASHIL TURIZM VA “Z” AVLODNING TURISTIK FAOLIYATGA MUNOSABATI’, Иқтисодиёт ва туризм, 2(28). https://interjournal.uz/index.php/journals/article/view/419 |
| BibTeX | @article{mammetovab2026,
title = {YASHIL TURIZM VA “Z” AVLODNING TURISTIK FAOLIYATGA MUNOSABATI},
author = {Mammetova, B},
journal = {Иқтисодиёт ва туризм},
year = {2026},
volume = {2},
number = {28},
url = {https://interjournal.uz/index.php/journals/article/view/419}
} |
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