This article analyzes the theoretical and practical aspects of thebroad differentiation of goods and services. The main areas of differentiation,such as economic level, functional characteristics, design and operatingconditions, are covered. Also, the issues of differentiating services by type ofcustomer, purpose and level of service are considered. The article analyzes thepossibilities of evaluating the product portfolio through the BKG matrix, as wellas the advantages and risks of the differentiation strategy, and justifies itsimportance in increasing market competitiveness.
| Mualliflar | Sodiqov Miraxror Abbos o‘g‘li |
|---|---|
| Jurnal | Management and Economics Scientific Research Journal |
| Nashriyot | Тошкент менежмент ва иқтисодиёт институти |
| Nashr sanasi | 2026-05-21 |
| Jild | 3 |
| Son | 3 |
| Betlar | 381-387 |
| Til | O‘zbek |
| Ilmiy soha | Iqtisodiyot |
| Indeksga qo‘shilgan | 2026-10-11 |
Tabaqalashtirish, tovarlar diversifikatsiyasi, xizmatlar diversifikatsiyasi, raqobatbardoshlik, bozor segmentlari, marketing strategiyasi, iste’molchilar ehtiyoji, mahsulot portfeli, BKG matrisasi, bozor ulushi, bozor o‘sish sur’ati, mahsulot hayotiy sikli, innovatsiya, qiymat yaratish, raqobat strategiyasi.
| APA | Sodiqov Miraxror Abbos o‘g‘li (2026). TOVARLAR VA XIZMATLARNI KENG TABAQALASHTIRISH YO‘NALISHLARI. Management and Economics Scientific Research Journal, 3(3), 381-387. https://journals.timeedu.uz/index.php/mesr/article/view/161 |
|---|---|
| GOST (OAK) | Sodiqov Miraxror Abbos o‘g‘li TOVARLAR VA XIZMATLARNI KENG TABAQALASHTIRISH YO‘NALISHLARI // Management and Economics Scientific Research Journal. – 2026. – T. 3, № 3. – B. 381-387. |
| MLA | Sodiqov Miraxror Abbos o‘g‘li. “TOVARLAR VA XIZMATLARNI KENG TABAQALASHTIRISH YO‘NALISHLARI.” Management and Economics Scientific Research Journal, 3(3), 381-387, 2026. https://journals.timeedu.uz/index.php/mesr/article/view/161 |
| Chicago | Sodiqov Miraxror Abbos o‘g‘li. “TOVARLAR VA XIZMATLARNI KENG TABAQALASHTIRISH YO‘NALISHLARI.” Management and Economics Scientific Research Journal, 3(3), 381-387 (2026). https://journals.timeedu.uz/index.php/mesr/article/view/161 |
| Harvard | Sodiqov Miraxror Abbos o‘g‘li (2026) ‘TOVARLAR VA XIZMATLARNI KENG TABAQALASHTIRISH YO‘NALISHLARI’, Management and Economics Scientific Research Journal, 3(3), 381-387. https://journals.timeedu.uz/index.php/mesr/article/view/161 |
| BibTeX | @article{sodiqovmiraxrorabbosogli2026,
title = {TOVARLAR VA XIZMATLARNI KENG TABAQALASHTIRISH YO‘NALISHLARI},
author = {Sodiqov Miraxror Abbos o‘g‘li},
journal = {Management and Economics Scientific Research Journal},
year = {2026},
volume = {3},
number = {3},
pages = {381-387},
url = {https://journals.timeedu.uz/index.php/mesr/article/view/161}
} |
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