Ushbu maqolada bozordagi raqobatbardoshlikni oshirish va mijozlarehtiyojlarini samarali qondirish maqsadida tovarlar va xizmatlarni keng tabakalashtirish(diversifikatsiya) strategiyalari ko‘rib chiqilgan. Tovarlar va xizmatlarni tabakalashtirishyo‘nalishlari iqtisodiy daraja, funksional imkoniyatlar, dizayn, foydalanish sharoiti va xizmatko‘rsatish darajasi kabi mezonlarga asoslangan. Tabakalashtirish strategiyasi kompaniyagabozorda o‘z mahsulotlarini farqlash va raqobatda ustunlikka erishishda yordam beradi. Maqoladashuningdek, Boston Consulting Group (BKG) matrica modeli yordamida mahsulot portfeliniboshqarish, tabakalashtirish strategiyasining afzalliklari va kamchiliklari, hamda uninginnovatsion va marketing yondashuvlari haqida fikrlar bayon qilingan. Tabakalashtirishstrategiyasi kompaniyaning bozordagi turli segmentlarga moslashgan mahsulot va xizmatlartaklif etish orqali daromadlarni oshirish hamda risklarni kamaytirish imkonini yaratadi.
| Mualliflar | Sodiqov Miraxror Abbos O‘g‘li |
|---|---|
| Jurnal | Management and Economics Scientific Research Journal |
| Nashriyot | Тошкент менежмент ва иқтисодиёт институти |
| Nashr sanasi | 2025-05-01 |
| Jild | 2 |
| Son | 2 |
| Betlar | 106-116 |
| Til | O‘zbek |
| Ilmiy soha | Iqtisodiyot |
| Indeksga qo‘shilgan | 2026-08-26 |
tabakalashtirish, diversifikatsiya, mahsulot portfeli, marketing strategiyasi, bozordagi raqobat, mijoz ehtiyojlari, BKG matrica, innovatsiya, xizmat ko‘rsatish, mahsulot dizayni, biznes strategiyasi.
| APA | Sodiqov Miraxror Abbos O‘g‘li (2025). TOVARLAR VA XIZMATLARNI KENG TABAQALASHTIRISH YO‘NALISHLARI. Management and Economics Scientific Research Journal, 2(2), 106-116. https://journals.timeedu.uz/index.php/mesr/article/view/76 |
|---|---|
| GOST (OAK) | Sodiqov Miraxror Abbos O‘g‘li TOVARLAR VA XIZMATLARNI KENG TABAQALASHTIRISH YO‘NALISHLARI // Management and Economics Scientific Research Journal. – 2025. – T. 2, № 2. – B. 106-116. |
| MLA | Sodiqov Miraxror Abbos O‘g‘li. “TOVARLAR VA XIZMATLARNI KENG TABAQALASHTIRISH YO‘NALISHLARI.” Management and Economics Scientific Research Journal, 2(2), 106-116, 2025. https://journals.timeedu.uz/index.php/mesr/article/view/76 |
| Chicago | Sodiqov Miraxror Abbos O‘g‘li. “TOVARLAR VA XIZMATLARNI KENG TABAQALASHTIRISH YO‘NALISHLARI.” Management and Economics Scientific Research Journal, 2(2), 106-116 (2025). https://journals.timeedu.uz/index.php/mesr/article/view/76 |
| Harvard | Sodiqov Miraxror Abbos O‘g‘li (2025) ‘TOVARLAR VA XIZMATLARNI KENG TABAQALASHTIRISH YO‘NALISHLARI’, Management and Economics Scientific Research Journal, 2(2), 106-116. https://journals.timeedu.uz/index.php/mesr/article/view/76 |
| BibTeX | @article{sodiqovmiraxrorabbosogli2025,
title = {TOVARLAR VA XIZMATLARNI KENG TABAQALASHTIRISH YO‘NALISHLARI},
author = {Sodiqov Miraxror Abbos O‘g‘li},
journal = {Management and Economics Scientific Research Journal},
year = {2025},
volume = {2},
number = {2},
pages = {106-116},
url = {https://journals.timeedu.uz/index.php/mesr/article/view/76}
} |
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