The integration of cognitive and structural approaches in the study of manipulation: the impact of advertising communication

OLLANAZAROVA, Jasmina

Ўзбекистон Миллий университети хабарлари · 2026-yil

Annotatsiya

This article analyzes the integration of cognitive and structural approaches to the study of the phenomenon of manipulation.Manipulation has been investigated within various academic disciplines as a means of exerting covert or indirect influence onhuman thinking, decision-making, emotional states, and behavior. The cognitive approach focuses on how manipulation is formedin human cognition and how information is perceived and processed, whereas the structural approach examines the structure ofmanipulative influence within language, communicative situations, and social relations. The integration of these two approachesmakes it possible to provide a comprehensive explanation of the semantic, psychological, and communicative mechanisms ofmanipulation. The article discusses the main characteristics of manipulative communication, its cognitive mechanisms andstructural elements, as well as the practical significance of integrating these approaches.

Maqola ma’lumotlari
MualliflarOLLANAZAROVA, Jasmina
JurnalЎзбекистон Миллий университети хабарлари
NashriyotЎзбекистон Миллий университети
ISSN2181-7324, 3093-8996
Nashr sanasi2026-10-29
Jild1
Son1.14
Betlar177-179
TilIngliz
Ilmiy sohaPsixologiya
Indeksga qo‘shilgan2026-10-30

Kalit so‘zlar

Manipulation, cognitive approach, structural approach, communication, cognitive process, information, verbal influence, consciousness, thinking, covert influence, communicative strategy., Манипуляция, когнитивный подход, структурный подход, коммуникация, когнитивный процесс, информация, речевое воздействие, сознание, мышление, скрытое воздействие, коммуникативная стратегия., Manipulyatsiya, kognitiv yondashuv, strukturaviy yondashuv, kommunikatsiya, kognitiv jarayon, axborot, nutqiy ta’sir, ong, tafakkur yashirin ta’sir, kommunikativ strategiya.

Ilmiy soha

Iqtibos keltirish

APAOLLANAZAROVA, Jasmina (2026). THE INTEGRATION OF COGNITIVE AND STRUCTURAL APPROACHES IN THE STUDY OF MANIPULATION: THE IMPACT OF ADVERTISING COMMUNICATION. Ўзбекистон Миллий университети хабарлари, 1(1.14), 177-179. https://journals.nuu.uz/index.php/actanuuz/article/view/15702
GOST (OAK)OLLANAZAROVA, Jasmina THE INTEGRATION OF COGNITIVE AND STRUCTURAL APPROACHES IN THE STUDY OF MANIPULATION: THE IMPACT OF ADVERTISING COMMUNICATION // Ўзбекистон Миллий университети хабарлари. – 2026. – T. 1, № 1.14. – P. 177-179.
MLAOLLANAZAROVA, Jasmina. “THE INTEGRATION OF COGNITIVE AND STRUCTURAL APPROACHES IN THE STUDY OF MANIPULATION: THE IMPACT OF ADVERTISING COMMUNICATION.” Ўзбекистон Миллий университети хабарлари, 1(1.14), 177-179, 2026. https://journals.nuu.uz/index.php/actanuuz/article/view/15702
ChicagoOLLANAZAROVA, Jasmina. “THE INTEGRATION OF COGNITIVE AND STRUCTURAL APPROACHES IN THE STUDY OF MANIPULATION: THE IMPACT OF ADVERTISING COMMUNICATION.” Ўзбекистон Миллий университети хабарлари, 1(1.14), 177-179 (2026). https://journals.nuu.uz/index.php/actanuuz/article/view/15702
HarvardOLLANAZAROVA, Jasmina (2026) ‘THE INTEGRATION OF COGNITIVE AND STRUCTURAL APPROACHES IN THE STUDY OF MANIPULATION: THE IMPACT OF ADVERTISING COMMUNICATION’, Ўзбекистон Миллий университети хабарлари, 1(1.14), 177-179. https://journals.nuu.uz/index.php/actanuuz/article/view/15702
BibTeX
@article{ollanazarovajasmina2026,
  title = {THE INTEGRATION OF COGNITIVE AND STRUCTURAL APPROACHES IN THE STUDY OF MANIPULATION: THE IMPACT OF ADVERTISING COMMUNICATION},
  author = {OLLANAZAROVA, Jasmina},
  journal = {Ўзбекистон Миллий университети хабарлари},
  year = {2026},
  volume = {1},
  number = {1.14},
  pages = {177-179},
  url = {https://journals.nuu.uz/index.php/actanuuz/article/view/15702}
}

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