The concept of advertising discourse and its interpretation in modern linguistics

Abdunosirova, Zarinaxon Anvarjon qizi

Қўқон ДПИ. Илмий хабарлар · 2026-yil

Annotatsiya

This article examines the concept of advertising discourse and its interpretation in modern linguistics. The study analyzes the theoretical foundations of discourse studies and identifies the main linguistic, pragmatic, and communicative features of advertising discourse. Particular attention is paid to the relationship between language, cognition, and persuasive communication in advertising texts. The research employs descriptive, comparative, and discourse analysis methods to investigate the functional characteristics of advertising discourse in contemporary English-language media. The findings demonstrate that advertising discourse represents a complex communicative phenomenon combining linguistic, social, pragmatic, and cognitive components. The article also highlights the role of advertising discourse in influencing consumers’ perceptions and shaping communicative strategies in modern media space.

Maqola ma’lumotlari
MualliflarAbdunosirova, Zarinaxon Anvarjon qizi
JurnalҚўқон ДПИ. Илмий хабарлар
NashriyotҚўқон давлат педагогика институти
ISSN3030-3958
Nashr sanasi2026-07-14
Jild8
Son05
Betlar539-547
TilIngliz
Ilmiy sohaPsixologiya
DOI10.70728/b.series.fil.v08.i05.073
Indeksga qo‘shilgan2026-08-27

DOI: 10.70728/b.series.fil.v08.i05.073 · Maqolaning asl sahifasi

Kalit so‘zlar

advertising discourse, discourse analysis, pragmatics, communication, linguistics, persuasive language, media discourse, cognition.

Ilmiy soha

Psixologiya

Iqtibos keltirish

APAAbdunosirova, Zarinaxon Anvarjon qizi (2026). THE CONCEPT OF ADVERTISING DISCOURSE AND ITS INTERPRETATION IN MODERN LINGUISTICS. Қўқон ДПИ. Илмий хабарлар, 8(05), 539-547. https://doi.org/10.70728/b.series.fil.v08.i05.073
GOST (OAK)Abdunosirova, Zarinaxon Anvarjon qizi THE CONCEPT OF ADVERTISING DISCOURSE AND ITS INTERPRETATION IN MODERN LINGUISTICS // Қўқон ДПИ. Илмий хабарлар. – 2026. – T. 8, № 05. – P. 539-547. – DOI: 10.70728/b.series.fil.v08.i05.073.
MLAAbdunosirova, Zarinaxon Anvarjon qizi. “THE CONCEPT OF ADVERTISING DISCOURSE AND ITS INTERPRETATION IN MODERN LINGUISTICS.” Қўқон ДПИ. Илмий хабарлар, 8(05), 539-547, 2026. https://doi.org/10.70728/b.series.fil.v08.i05.073
ChicagoAbdunosirova, Zarinaxon Anvarjon qizi. “THE CONCEPT OF ADVERTISING DISCOURSE AND ITS INTERPRETATION IN MODERN LINGUISTICS.” Қўқон ДПИ. Илмий хабарлар, 8(05), 539-547 (2026). https://doi.org/10.70728/b.series.fil.v08.i05.073
HarvardAbdunosirova, Zarinaxon Anvarjon qizi (2026) ‘THE CONCEPT OF ADVERTISING DISCOURSE AND ITS INTERPRETATION IN MODERN LINGUISTICS’, Қўқон ДПИ. Илмий хабарлар, 8(05), 539-547. https://doi.org/10.70728/b.series.fil.v08.i05.073
BibTeX
@article{abdunosirovazarinaxonanvarjonqizi2026,
  title = {THE CONCEPT OF ADVERTISING DISCOURSE AND ITS INTERPRETATION IN MODERN LINGUISTICS},
  author = {Abdunosirova, Zarinaxon Anvarjon qizi},
  journal = {Қўқон ДПИ. Илмий хабарлар},
  year = {2026},
  volume = {8},
  number = {05},
  pages = {539-547},
  doi = {10.70728/b.series.fil.v08.i05.073},
  url = {https://doi.org/10.70728/b.series.fil.v08.i05.073}
}

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