This article examines the concept of advertising discourse and its interpretation in modern linguistics. The study analyzes the theoretical foundations of discourse studies and identifies the main linguistic, pragmatic, and communicative features of advertising discourse. Particular attention is paid to the relationship between language, cognition, and persuasive communication in advertising texts. The research employs descriptive, comparative, and discourse analysis methods to investigate the functional characteristics of advertising discourse in contemporary English-language media. The findings demonstrate that advertising discourse represents a complex communicative phenomenon combining linguistic, social, pragmatic, and cognitive components. The article also highlights the role of advertising discourse in influencing consumers’ perceptions and shaping communicative strategies in modern media space.
| Mualliflar | Abdunosirova, Zarinaxon Anvarjon qizi |
|---|---|
| Jurnal | Қўқон ДПИ. Илмий хабарлар |
| Nashr sanasi | 2026-07-14 |
| Jild | 8 |
| Son | 05 |
| Betlar | 539-547 |
| Til | Ingliz |
| DOI | 10.70728/b.series.fil.v08.i05.073 |
DOI: 10.70728/b.series.fil.v08.i05.073 · Maqolaning asl sahifasi
advertising discourse, discourse analysis, pragmatics, communication, linguistics, persuasive language, media discourse, cognition.
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