This article examines the features of the mechanism for the formation and implementation of a marketing strategy in telecommunications companies. The factors influencing the formation of the marketing strategy of an individual company are analyzed. A model for implementing a marketing strategy in a telecommunications company has been developed. The possibility of using benchmarking in determining the competitive advantage of telecommunications companies has been identified.
| Mualliflar | Akhmedov , Ikrom, Ахмедов , Икром, Ахмедов , Икром |
|---|---|
| Jurnal | Рақамли иқтисодиёт |
| Nashr sanasi | 2025-07-01 |
| Jild | 7 |
| Son | 7 |
| Betlar | 242-264 |
| Til | O‘zbek |
телекоммуникация, маркетинг, маркетинг стратегиялари, рақобат, бенчмаркинг, стратегик таҳлил, рақобатли устунлик, маркетинг бўлими, маркетинг тадқиқотлари., telecommunications, marketing, marketing strategies, competition, benchmarking, strategic analysis, competitive advantage, marketing department, marketing research., телекоммуникация, маркетинг, маркетинг стратегиялари, рақобат, бенчмаркинг, стратегик таҳлил, рақобатли устунлик, маркетинг бўлими, маркетинг тадқиқотлари.
According to the theory of microeconomics, economic agents always make rational decisions. However, according to research by a number of psychologists and economists, an economic agent does not follow economic…
In the conditions of modernization in Uzbekistan, it is of scientific and practical importance to identify existing shortcomings based on assessing the effectiveness indicators of any measures and reforms and their…
This article provides an analysis of the socio-economic significance of the innovative potential of enterprises of the construction materials industry in our country, as well as internal and external factors affecting…
The world economy is entering a transition period. All companies use online technologies to manipulate information. The speed of technological transformation is so fast that modern e-commerce is currently undergoing…
The article focuses on restaurant marketing aimed at better satisfying customer needs. During the study, the authors analyzed the current state of the restaurant industry in the republic, exploring new business formats…
This article analyzes the process of formation of crafts and labor relations in Central Asia. The study examines the stages of development of crafts in the ancient craft centers of the region, in particular, in the…
This article is devoted to the evaluation of the current state of innovations in the field of telecommunications in Uzbekistan, analyzes the main trends in the development of innovations in the field, and considers the…
At the present stage of its development, information and Internet technologies are widely introduced into all aspects of our lives as an important factor in economic growth. E-commerce, along with changes in the way we…
This article analyzes the factors that prevent small business entities from becoming large businesses and their solutions. In the case of Uzbekistan, government intervention in the economy, restrictions on the use of…
Digital platforms are aimed at ensuring effective company management, and it is precisely in the conditions of the digital economy that this phenomenon is gaining momentum. These structures (digital platforms) encompass…