The article focuses on restaurant marketing aimed at better satisfying customer needs. During the study, the authors analyzed the current state of the restaurant industry in the republic, exploring new business formats and their innovative concepts, considering various target segments and emerging trends. Based on market influencing factors and consumer needs, the authors identify several innovative trends in restaurant marketing activities. The study examines current development directions, such as the creation of a service ecosystem and the implementation of Big Data systems. One key area of marketing is the promotion system, which includes social networks and instant messaging platforms. These tools simplify numerous procedures in the restaurant business, enhance the ordering process, help determine restaurant ratings, and facilitate communication between employees and guests. The authors provide a deeper insight into the role of innovative technologies, such as artificial intelligence and augmented reality, in the restaurant industry. They also explore the main trends in cuisine development, taking into account national culture, traditions, and healthy eating. Significant emphasis is placed on the quality of nutrition, event marketing as a key element, and the need for collaborative marketing activities. Thus, utilizing marketing strategies will improve the quality parameters of restaurants and create favorable conditions for the development of in-demand restaurant business formats.
| Mualliflar | Azgarov , Abdumutalib, Азгаров , Абдумуталиб, Azgarov , Abdumutalib |
|---|---|
| Jurnal | Рақамли иқтисодиёт |
| Nashr sanasi | 2025-07-01 |
| Jild | 7 |
| Son | 7 |
| Betlar | 280-289 |
| Til | O‘zbek |
xizmatlar sohasi, umumiy ovqatlanish sohasi, marketing tadqiqotlari, restoran marketing, innovatsiyalar., services, catering business, marketing analysis, restaurant marketing, innovation., xizmatlar sohasi, umumiy ovqatlanish sohasi, marketing tadqiqotlari, restoran marketing, innovatsiyalar.
This article is devoted to the evaluation of the current state of innovations in the field of telecommunications in Uzbekistan, analyzes the main trends in the development of innovations in the field, and considers the…
This article provides an analysis of the socio-economic significance of the innovative potential of enterprises of the construction materials industry in our country, as well as internal and external factors affecting…
This article analyzes the factors that prevent small business entities from becoming large businesses and their solutions. In the case of Uzbekistan, government intervention in the economy, restrictions on the use of…
According to the theory of microeconomics, economic agents always make rational decisions. However, according to research by a number of psychologists and economists, an economic agent does not follow economic…
The article examines the development of behavioral marketing, its role and significance in the economy, innovative conditions and factors for the development of this area. A scientific proposal and practical…
This article examines the features of the mechanism for the formation and implementation of a marketing strategy in telecommunications companies. The factors influencing the formation of the marketing strategy of an…
This article presents information about the museum pedagogy and technology of its informatization, the role and advantages of virtual museums in the educational process.
In the conditions of modernization in Uzbekistan, it is of scientific and practical importance to identify existing shortcomings based on assessing the effectiveness indicators of any measures and reforms and their…
his article will talk about the role of digital technologies in the historical development of the field of Archaeology. It also provides information on the importance of modern technologies in today's perspective of the…
The world economy is entering a transition period. All companies use online technologies to manipulate information. The speed of technological transformation is so fast that modern e-commerce is currently undergoing…