OAK jurnallaridan yig‘ilgan 140147 ta ilmiy maqola: sarlavha, mualliflar, annotatsiya, kalit so‘zlar, DOI va tayyor iqtibos formatlari.
This article explores the pivotal role and profound importance of structural changes within the economy, which refer to fundamental shifts in the composition of economic sectors, production methods, and resource…
This article scientifically explores the importance and effectiveness of digital marketing tools in enhancing the competitiveness of higher education institutions. The study analyzes the digital marketing strategies of…
This article empirically analyzes the size and share of the “shadow” and “underground” economy, which is one of the important factors influencing sustainable economic development, using the example of the regions of…
This article presents an in -depth analysis of the distinctive features of the development of Uzbekistanʼs industrial sector. The study covers the structural composition of the industry, territorial specialization…
The article considers general issues of formation and development of theoretical and methodological aspects of assessment of the trade services development system in the context of socio -economic transformations. In…
The article develops practical proposals for the formation of attractive tourist products and improving their quality, based on the importance of studying the needs of tourists, offering services that meet their…
The article examines the role of modern marketing tools amid growing competition in the educational services market. It focuses on higher education institutionsʼ management, reputation building, graduate demand…
This study examines the impact of implementing a Key Performance Indicators (KPI) system on the production efficiency of railway transport enterprises. The theoretical foundations of the KPI system, its application in…
This article analyzes the current state of marketing processes and development prospects at grain products manufacturing enterprises. Within the scope of the research, modern marketing strategies, digital marketing…
The article analyzes the formation, theoretical evolution and methodological improvement of the concept of “sustainable use” based on a systemic approach. The aim of the study is to reinterpret the concept of…
This article analyzes the factors and methodological approaches influencing the mechanism of innovation management in the higher education system. Also, the American economist and sociologist C. Rogers developed a…
This article examines advanced approaches used for the rapid assessment of economic activity and elaborates the methodological and conceptual foundations for introducing the Business Activity Index (BFI) in Uzbekistan…
This article analyzes the limitations of existing approaches to evaluating the effectiveness of regional small industrial zones and proposes an integrated system of indicators to address this issue. Based on systematic…
This article examines the potential of using digital marketing technologies to enhance the appeal of tourism services in the Bukhara region. The study analyzed modern digital marketing methods, such as social media…
The article explores the essence of motivational approaches. It analyzes the motivational methods used in the marketing activities of sewing and knitwear enterprises. The study also provides recommendations for the…
This article provides a systematic analysis of the introduction of the Authorized Economic Operator (AEO) institution in the Republic of Uzbekistan, as well as its № 1 82 current status and effectiveness. Based on…
his scientific article provides a theoretical and empirical analysis of the role of virtual learning environments and virtual laboratory platforms in developing studentsʼ critical thinking skills in the context of…
This scientific article examines , from both theoretical and practical perspectives , the methodology for determining the level of trust in evaluation mechanisms within the higher education system and for calculating…
The article substantiates the need for digital transformation of management processes in higher education institutions. The relevance of digital management, state policy, theoretical approaches, foreign experience and…
This article provides a theoretical and empirical analysis of structural changes in the regional industrial structure and their impact on the dynamics of economic growth. The study examines changes in the sectoral…
This article examines the role and significance of innovative technologies in enhancing the economic efficiency of railway transport enterprises. The impact of artificial intelligence, Internet of Things (IoT), digital…
The article provides a comprehensive assessment of the impact of family entrepreneurship on poverty reduction in Namangan region through multi -factor econometric analysis. The study explores the relationship between…
This article analyzes the issues of improving product cost calculation methods based on national practices and international experience. The study scientifically evaluates the essence of full cost, direct costing, and…
This article examines the role of the healthcare sector in the region and the objective nature of its development. It also presents conclusions on the effective study of the role of the healthcare sector in the region…
This article outlines the theoretical foundations for identifying fraud cases through audits. In particular, the concept of fraud, fraud cases, and the risk factors that cause them, as well as the analytical procedures…
This article examines the role and significance of marketing policy in banking activities, as well as its impact on strategic management, competitiveness, and customer -oriented development. The study analyzes key areas…
This article provides a comprehensive analysis of institutional reforms implemented in the construction sector of the Republic of Uzbekistan, their socio - economic effectiveness, and development trends. The study…
The growing pressure on agricultural resources, rising energy demand, and intensifying climate impacts have compelled many countries to consider innovative dual-use land technologies. Among these, agrivoltaic systems…
The article analyzes theoretical approaches to assessing the economic efficiency of digital transformation in the regional construction system. The impact of digital technologies on efficiency, cost -optimization…
This article examines depreciable assets and the objective necessity of their accounting. In particular, authorʼs approaches to the concepts of "depreciable assets" and "fixed assets" have been developed, and relevant…
В данной научной статье проведён теоретический и практический анализ роли и значения стратегического менеджмента в сфере услуг. Научно обоснована необходимость стратегического управления в условиях усиления конкурентной…
This article addresses the development of scientifically and practically significant proposals and recommendations aimed at the comprehensive development of the agricultural products market in the agrarian sector within…
The article analyzes the impact of environmental and innovative factors on the production efficiency of chemical industry enterprises. The necessity of taking into account the consolidated influence of environmental…
This article analyzes the issues of organizing production in the building materials industry on the principles of quality management and its assessment in a scientific and practical way. In order to determine the level…
This article comprehensively covers the organization of goods delivery for retail enterprises and the technological aspects of this process. The study analyzes the main stages of the product delivery system – order…
This article is devoted to studying the theoretical foundations of the development of Special Economic Zones (SEZs) in regions. The concept of SEZs, as well as the economic and legal theories of their establishment and…
Mazkur maqolada Oʻzbekistonda iqtisodiy oʻsishning asosiy omillari va ularning ijtimoiy tengsizlik darajasiga koʻrsatadigan taʼsiri tahlil qilinadi. Bozor islohotlari, investitsiyalar oqimi, sanoat diversifikatsiyasi…
This article examines the system of moral concepts in the novellas of Anton Pavlovich Chekhov from an axiological perspective. The aim of the study is to identify the distinctive features of the artistic…
This article provides a comprehensive analysis of the linguistic, cultural, and semantic features of religious phraseologisms, or theophraseologisms, which occupy a specific place in Uzbek linguistics. Based on the…
This passage examines the poetic articulation of heroism and patriotism in Hamid Olimjon’s lyric poetry—motifs such as the call to struggle, the safeguarding of the people and the homeland, courage, and self-sacrifice…
This article explores German anthroponyms—personal names and surnames—focusing on their origins, historical development, and linguocultural features. As a branch of linguistics, anthroponymy not only performs the…
The article considers psychostylistics as one of the innovative branches of neostylistics. The author analyzes how linguistic means reflect the mental state, emotional dynamics, and individual peculiarities of human…
This article presents a comparative analysis of A. Chekhov’s short story “Chameleon” and A. Qahhor’s “Nationalists,” focusing on the artistic mastery involved in creating literary images and characters. In both works…
This article explores the interrelationship between vocabulary and cognitive structures in shaping a linguistic worldview. It emphasizes how lexical knowledge not only reflects cultural and social realities but also…
This article examines the communicative and pragmatic features of gender-related speech units in English and Uzbek. The study analyzes how linguistic markers of gender reflect social roles, cultural norms, and…
This article analyzes the problems of equivalence that arise in the process of translating scientific terms from English into Uzbek from linguistic and translation studies perspectives. The semantic accuracy of…
This article examines the concept of politeness as a significant pragmatic and linguocultural category in modern linguistics. The study explores the theoretical foundations of politeness, the linguistic means of its…
This article analyzes the role and significance of corpus linguistics in the process of word choice, using Uzbek and English as examples. The study identifies the frequency, collocational characteristics, and contextual…
This article examines the phenomenon of code-switching in Uzbek–English mixed speech from sociolinguistic and linguopragmatic perspectives. The study is based on naturally occurring spoken data collected from university…
This article examines the role of folk traditions in the poetry of Makhtumkuli Firugi (1733–1782), a prominent representative of Turkmen and Turkic literature. The study analyzes the folklore materials employed in…