The article explores branding as a strategic resource for enhancing enterprise competitiveness. It reviews theoretical approaches to brand management and its role in building long-term competitive advantages. Based on a case study, the research demonstrates that systematic brand management contributes to market recognition, customer loyalty, and corporate reputation strengthening.
| Mualliflar | Temirova, Feruza Sagdullayevna |
|---|---|
| Jurnal | «Инновацион иқтисодиёт» журнали |
| Nashr sanasi | 2026-04-18 |
| Jild | 50 |
| Son | 01 |
branding, competitiveness, strategic resource, brand equity, customer loyalty, брендинг, конкурентоспособность, стратегический ресурс, бренд-капитал, лояльность клиентов, brendlash, raqobatbardoshlik, strategik resurs, brend kapitali, mijozlar sadoqati
The article explores branding as a strategic resource for enhancing enterprise competitiveness. It reviews theoretical approaches to brand management and its role in building long-term competitive advantages. Based on a…
This article examines the role of women scientists in the development of science, technology, and innovation and their contribution to efficiency. The importance of women's activities in expanding scientific and…
This article analyzes the theoretical foundations and practical aspects of developing new business models and strategies in the context of an innovative economy. Global practices such as start-up ecosystems, digital…
The beekeeping industry represents a unique segment of agribusiness that simultaneously provides nutritious products and contributes to biodiversity conservation through pollination. However, in modern competitive…
This scientific article analyzes the role of digital technologies in the development of a green economy and their potential for application in the conditions of Uzbekistan. The article highlights the role of artificial…
This article analyzes the problem of saline soils and reviews advanced international research aimed at their reclamation. Various land reclamation methods tested in different regions are examined in terms of their…
In globalized market conditions, the sustainable development of companies is directly linked to the effectiveness of corporate governance. This article examines the integration of international corporate governance…
This article discusses the need for management of the market of innovative projects in the national economy, its features and directions of implementation, existing opportunities, and issues of forming a strategy for…
the article highlights the reform of insurance services in the context of current global processes and their practical dimensions. It provides an analysis of the outcomes of reforms in the insurance system of the…
This article examines the role of quality as a key factor in the competitiveness of construction organizations in today's environment. Particular attention is paid to the importance of implementing quality management…