The article explores branding as a strategic resource for enhancing enterprise competitiveness. It reviews theoretical approaches to brand management and its role in building long-term competitive advantages. Based on a case study, the research demonstrates that systematic brand management contributes to market recognition, customer loyalty, and corporate reputation strengthening.
| Mualliflar | Temirova, Feruza Sagdullayevna |
|---|---|
| Jurnal | «Инновацион иқтисодиёт» журнали |
| Nashriyot | Қарши дaвлaт техника универcитети |
| ISSN | 3030-315x |
| Nashr sanasi | 2026-04-18 |
| Jild | 50 |
| Son | 01 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| Indeksga qo‘shilgan | 2026-08-26 |
branding, competitiveness, strategic resource, brand equity, customer loyalty, брендинг, конкурентоспособность, стратегический ресурс, бренд-капитал, лояльность клиентов, brendlash, raqobatbardoshlik, strategik resurs, brend kapitali, mijozlar sadoqati
| APA | Temirova, Feruza Sagdullayevna (2026). Branding as a strategic resource for enhancing enterprise competitiveness. «Инновацион иқтисодиёт» журнали, 50(01). https://ojs.qmii.uz/index.php/ej/article/view/1177 |
|---|---|
| GOST (OAK) | Temirova, Feruza Sagdullayevna Branding as a strategic resource for enhancing enterprise competitiveness // «Инновацион иқтисодиёт» журнали. – 2026. – T. 50, № 01. |
| MLA | Temirova, Feruza Sagdullayevna. “Branding as a strategic resource for enhancing enterprise competitiveness.” «Инновацион иқтисодиёт» журнали, 50(01), 2026. https://ojs.qmii.uz/index.php/ej/article/view/1177 |
| Chicago | Temirova, Feruza Sagdullayevna. “Branding as a strategic resource for enhancing enterprise competitiveness.” «Инновацион иқтисодиёт» журнали, 50(01) (2026). https://ojs.qmii.uz/index.php/ej/article/view/1177 |
| Harvard | Temirova, Feruza Sagdullayevna (2026) ‘Branding as a strategic resource for enhancing enterprise competitiveness’, «Инновацион иқтисодиёт» журнали, 50(01). https://ojs.qmii.uz/index.php/ej/article/view/1177 |
| BibTeX | @article{temirovaferuzasagdullayevna2026,
title = {Branding as a strategic resource for enhancing enterprise competitiveness},
author = {Temirova, Feruza Sagdullayevna},
journal = {«Инновацион иқтисодиёт» журнали},
year = {2026},
volume = {50},
number = {01},
url = {https://ojs.qmii.uz/index.php/ej/article/view/1177}
} |
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