Tourism in the post-pandemic era: transformation of marketing approaches

Murodova, Nargiza Utkurovna

«Инновацион иқтисодиёт» журнали · 2026-yil

Annotatsiya

The article explores branding as a strategic resource for enhancing enterprise competitiveness. It reviews theoretical approaches to brand management and its role in building long-term competitive advantages. Based on a case study, the research demonstrates that systematic brand management contributes to market recognition, customer loyalty, and corporate reputation strengthening. The findings confirm that branding can be considered an intangible asset that creates value and sustainability for businesses. The practical relevance of the study lies in its applicability for developing strategies in domestic enterprises

Maqola ma’lumotlari
MualliflarMurodova, Nargiza Utkurovna
Jurnal«Инновацион иқтисодиёт» журнали
NashriyotҚарши дaвлaт техника универcитети
ISSN3030-315x
Nashr sanasi2026-04-18
Jild50
Son01
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

branding, competitiveness, strategic resourc, brand equity, customer loyalty, туризм, маркетинг, COVID-19, постпандемическая эпоха, цифровой маркетинг, внутренний туризм, экологический туризм, turizm, marketing, COVID-19, postpandemiya davri, raqamli marketing, ichki turizm, ekologik turizm

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMurodova, Nargiza Utkurovna (2026). Tourism in the post-pandemic era: transformation of marketing approaches. «Инновацион иқтисодиёт» журнали, 50(01). https://ojs.qmii.uz/index.php/ej/article/view/1178
GOST (OAK)Murodova, Nargiza Utkurovna Tourism in the post-pandemic era: transformation of marketing approaches // «Инновацион иқтисодиёт» журнали. – 2026. – T. 50, № 01.
MLAMurodova, Nargiza Utkurovna. “Tourism in the post-pandemic era: transformation of marketing approaches.” «Инновацион иқтисодиёт» журнали, 50(01), 2026. https://ojs.qmii.uz/index.php/ej/article/view/1178
ChicagoMurodova, Nargiza Utkurovna. “Tourism in the post-pandemic era: transformation of marketing approaches.” «Инновацион иқтисодиёт» журнали, 50(01) (2026). https://ojs.qmii.uz/index.php/ej/article/view/1178
HarvardMurodova, Nargiza Utkurovna (2026) ‘Tourism in the post-pandemic era: transformation of marketing approaches’, «Инновацион иқтисодиёт» журнали, 50(01). https://ojs.qmii.uz/index.php/ej/article/view/1178
BibTeX
@article{murodovanargizautkurovna2026,
  title = {Tourism in the post-pandemic era: transformation of marketing approaches},
  author = {Murodova, Nargiza Utkurovna},
  journal = {«Инновацион иқтисодиёт» журнали},
  year = {2026},
  volume = {50},
  number = {01},
  url = {https://ojs.qmii.uz/index.php/ej/article/view/1178}
}

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