The article explores branding as a strategic resource for enhancing enterprise competitiveness. It reviews theoretical approaches to brand management and its role in building long-term competitive advantages. Based on a case study, the research demonstrates that systematic brand management contributes to market recognition, customer loyalty, and corporate reputation strengthening. The findings confirm that branding can be considered an intangible asset that creates value and sustainability for businesses. The practical relevance of the study lies in its applicability for developing strategies in domestic enterprises
| Mualliflar | Murodova, Nargiza Utkurovna |
|---|---|
| Jurnal | «Инновацион иқтисодиёт» журнали |
| Nashr sanasi | 2026-04-18 |
| Jild | 50 |
| Son | 01 |
branding, competitiveness, strategic resourc, brand equity, customer loyalty, туризм, маркетинг, COVID-19, постпандемическая эпоха, цифровой маркетинг, внутренний туризм, экологический туризм, turizm, marketing, COVID-19, postpandemiya davri, raqamli marketing, ichki turizm, ekologik turizm
This article analyzes the theoretical foundations and practical aspects of developing new business models and strategies in the context of an innovative economy. Global practices such as start-up ecosystems, digital…
The article explores branding as a strategic resource for enhancing enterprise competitiveness. It reviews theoretical approaches to brand management and its role in building long-term competitive advantages. Based on a…
This scientific article analyzes the role of digital technologies in the development of a green economy and their potential for application in the conditions of Uzbekistan. The article highlights the role of artificial…
This article examines the role of women scientists in the development of science, technology, and innovation and their contribution to efficiency. The importance of women's activities in expanding scientific and…
In globalized market conditions, the sustainable development of companies is directly linked to the effectiveness of corporate governance. This article examines the integration of international corporate governance…
The beekeeping industry represents a unique segment of agribusiness that simultaneously provides nutritious products and contributes to biodiversity conservation through pollination. However, in modern competitive…
the article highlights the reform of insurance services in the context of current global processes and their practical dimensions. It provides an analysis of the outcomes of reforms in the insurance system of the…
This article analyzes the problem of saline soils and reviews advanced international research aimed at their reclamation. Various land reclamation methods tested in different regions are examined in terms of their…
This article examines the issues of keeping inventory and applying international standards of financial reporting in financial reporting. Also, a scientific and practical proposal and recommendations were developed on…
This article discusses the need for management of the market of innovative projects in the national economy, its features and directions of implementation, existing opportunities, and issues of forming a strategy for…