The beekeeping industry represents a unique segment of agribusiness that simultaneously provides nutritious products and contributes to biodiversity conservation through pollination. However, in modern competitive markets, enterprises engaged in the sale of honey, wax, propolis, royal jelly, and other bee products encounter serious challenges linked to branding, consumer awareness, distribution, and price positioning. This paper aims to explore and systematize marketing strategies that can be optimized for enterprises in the beekeeping sector, considering the socio-economic context, consumer trends, and global best practices. The research focuses on strengthening competitive advantages through innovative approaches in product promotion, diversification, and digital transformation. Based on theoretical analysis and empirical data, the study develops recommendations to improve marketing strategies, which can enhance enterprise performance and contribute to sustainable agricultural development.
| Mualliflar | Rashidova, Xadicha |
|---|---|
| Jurnal | «Инновацион иқтисодиёт» журнали |
| Nashriyot | Қарши дaвлaт техника универcитети |
| ISSN | 3030-315x |
| Nashr sanasi | 2026-04-18 |
| Jild | 50 |
| Son | 01 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| Indeksga qo‘shilgan | 2026-08-26 |
Beekeeping products, marketing strategies, enterprises, market, branding, consumer behavior, sales, digitalization, competitiveness, Продукция пчеловодства, маркетинговые стратегии, предприятия, рынок, брендин, поведение потребителей, продажи, цифровизация, конкурентоспособность, Asalarichilik mahsulotlari, marketing strategiyalari, korxonalar, bozor, brending, iste’molchilarning xulq atvori, sotish, raqamlashtirish, raqobatbardoshlik
| APA | Rashidova, Xadicha (2026). Issues of improving marketing strategies for the sale of beekeeping products by enterprises in the market. «Инновацион иқтисодиёт» журнали, 50(01). https://ojs.qmii.uz/index.php/ej/article/view/1175 |
|---|---|
| GOST (OAK) | Rashidova, Xadicha Issues of improving marketing strategies for the sale of beekeeping products by enterprises in the market // «Инновацион иқтисодиёт» журнали. – 2026. – T. 50, № 01. |
| MLA | Rashidova, Xadicha. “Issues of improving marketing strategies for the sale of beekeeping products by enterprises in the market.” «Инновацион иқтисодиёт» журнали, 50(01), 2026. https://ojs.qmii.uz/index.php/ej/article/view/1175 |
| Chicago | Rashidova, Xadicha. “Issues of improving marketing strategies for the sale of beekeeping products by enterprises in the market.” «Инновацион иқтисодиёт» журнали, 50(01) (2026). https://ojs.qmii.uz/index.php/ej/article/view/1175 |
| Harvard | Rashidova, Xadicha (2026) ‘Issues of improving marketing strategies for the sale of beekeeping products by enterprises in the market’, «Инновацион иқтисодиёт» журнали, 50(01). https://ojs.qmii.uz/index.php/ej/article/view/1175 |
| BibTeX | @article{rashidovaxadicha2026,
title = {Issues of improving marketing strategies for the sale of beekeeping products by enterprises in the market},
author = {Rashidova, Xadicha},
journal = {«Инновацион иқтисодиёт» журнали},
year = {2026},
volume = {50},
number = {01},
url = {https://ojs.qmii.uz/index.php/ej/article/view/1175}
} |
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