In globalized market conditions, the sustainable development of companies is directly linked to the effectiveness of corporate governance. This article examines the integration of international corporate governance models with modern marketing strategies. The research identifies effective practical mechanisms of corporate governance for Uzbekistan’s economy. The study analyzed 6 enterprises, focusing on ESG criteria, stakeholder management, and digital governance tools. Results show that effective corporate governance implementation increases enterprise efficiency by 28-42% and raises foreign market competitiveness by 35-50%. A corporate governance model adapted to Uzbekistan’s conditions has been proposed.
| Mualliflar | Melieva, Nargiza Eshboyevna |
|---|---|
| Jurnal | «Инновацион иқтисодиёт» журнали |
| Nashriyot | Қарши дaвлaт техника универcитети |
| ISSN | 3030-315x |
| Nashr sanasi | 2026-04-18 |
| Jild | 50 |
| Son | 01 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| Indeksga qo‘shilgan | 2026-08-26 |
corporate governance, ESG criteria, stakeholder management, competitiveness, marketing strategy, корпоративное управление, критерии ESG, управление заинтересованными сторонами, конкурентоспособность, маркетинговая стратегия, korporativ boshqaruv, ESG mezonlari, stakeholder menedzhment, raqobatbardoshlik, marketing strategiyasi
| APA | Melieva, Nargiza Eshboyevna (2026). Effective use of corporate governance concepts in modern marketing and innovative economy. «Инновацион иқтисодиёт» журнали, 50(01). https://ojs.qmii.uz/index.php/ej/article/view/1181 |
|---|---|
| GOST (OAK) | Melieva, Nargiza Eshboyevna Effective use of corporate governance concepts in modern marketing and innovative economy // «Инновацион иқтисодиёт» журнали. – 2026. – T. 50, № 01. |
| MLA | Melieva, Nargiza Eshboyevna. “Effective use of corporate governance concepts in modern marketing and innovative economy.” «Инновацион иқтисодиёт» журнали, 50(01), 2026. https://ojs.qmii.uz/index.php/ej/article/view/1181 |
| Chicago | Melieva, Nargiza Eshboyevna. “Effective use of corporate governance concepts in modern marketing and innovative economy.” «Инновацион иқтисодиёт» журнали, 50(01) (2026). https://ojs.qmii.uz/index.php/ej/article/view/1181 |
| Harvard | Melieva, Nargiza Eshboyevna (2026) ‘Effective use of corporate governance concepts in modern marketing and innovative economy’, «Инновацион иқтисодиёт» журнали, 50(01). https://ojs.qmii.uz/index.php/ej/article/view/1181 |
| BibTeX | @article{melievanargizaeshboyevna2026,
title = {Effective use of corporate governance concepts in modern marketing and innovative economy},
author = {Melieva, Nargiza Eshboyevna},
journal = {«Инновацион иқтисодиёт» журнали},
year = {2026},
volume = {50},
number = {01},
url = {https://ojs.qmii.uz/index.php/ej/article/view/1181}
} |
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