This article explores how conceptual metaphors shape political discourse and influence public perception. Drawing on Conceptual Metaphor Theory (CMT) and Critical Discourse Analysis (CDA), the study analyzes how abstract political ideas are made accessible through concrete, familiar imagery. Using examples from media texts, the article shows how metaphors act as powerful framing tools that promote specific ideologies while marginalizing others. Particular attention is given to recurring metaphors such as “war,” “family,” and “machine,” which are deeply embedded in political language and shape how audiences understand complex issues like governance, immigration, or economic reform. The article also highlights cross-cultural patterns, focusing not only on Western discourse but also on contexts including Uzbekistan. These metaphorical frameworks reveal how language can be used to legitimize political agendas and foster emotional resonance with the public. Ultimately, the article argues that analyzing political metaphors is essential to understanding the subtle mechanisms of persuasion, ideological influence, and political communication in today’s media-saturated world.
| Mualliflar | Соатмуродова, Динора |
|---|---|
| Jurnal | Lingvospektr |
| Nashr sanasi | 2025-06-08 |
| Jild | 5 |
| Son | 1 |
| Betlar | 94-100 |
| Til | Ingliz |
Концептуальные метафоры, политический дискурс, когнитивное фреймирование, идеология, критический дискурс-анализ, Conceptual metaphors, political discourse, cognitive framing, ideology, critical discourse analysis
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