Artificial intelligence in digital marketing of higher

Sadikov Shokhrukh Shukhratovich

Marketing · 2025-yil

Annotatsiya

This article examines the current state and prospects of applying artificial intelligence (AI) technologies in digital marketing processes of higher education institutions in Uzbekistan. In October 2024, Uzbekistan approved the Strategy for the Development of AI Technologies until 2030, and announced a project to train 5 million AI leaders by 2030. The number of internet users in the country has reached 29.5 million, and higher education coverage has increased to 43%. The study analyzes the opportunities an d challenges of implementing AI technologies in Uzbekistanʼs higher education institutions and develops practical recommendations.

Maqola ma’lumotlari
MualliflarSadikov Shokhrukh Shukhratovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-09-30
Son9
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss9/671
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss9/671 · Maqolaning asl sahifasi

Kalit so‘zlar

artificial intelligence, digital marketing, higher education, Uzbekistan, digital transformation, chatbot, CRM, marketing automation, искусственный интеллект, цифровой маркетинг, высшее образование, Узбекистан, цифровая трансформация, чатбот, CRM, автоматизация маркетинга. 554, sunʼiy intellekt, raqamli marketing, oliy taʼlim, Oʻzbekiston, raqamli transformatsiya, chatbot, CRM, marketing avtomatizatsiyasi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APASadikov Shokhrukh Shukhratovich (2025). ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING OF HIGHER. Marketing, (9). https://doi.org/10.67668/mj/2025iss9/671
GOST (OAK)Sadikov Shokhrukh Shukhratovich ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING OF HIGHER // Marketing. – 2025. – № 9. – DOI: 10.67668/mj/2025iss9/671.
MLASadikov Shokhrukh Shukhratovich. “ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING OF HIGHER.” Marketing, (9), 2025. https://doi.org/10.67668/mj/2025iss9/671
ChicagoSadikov Shokhrukh Shukhratovich. “ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING OF HIGHER.” Marketing, (9) (2025). https://doi.org/10.67668/mj/2025iss9/671
HarvardSadikov Shokhrukh Shukhratovich (2025) ‘ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING OF HIGHER’, Marketing, (9). https://doi.org/10.67668/mj/2025iss9/671
BibTeX
@article{sadikovshokhrukhshukhratovich2025,
  title = {ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING OF HIGHER},
  author = {Sadikov Shokhrukh Shukhratovich},
  journal = {Marketing},
  year = {2025},
  number = {9},
  doi = {10.67668/mj/2025iss9/671},
  url = {https://doi.org/10.67668/mj/2025iss9/671}
}

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