IMPLEMENTATION OF INNOVATIVE TECHNOLOGIES IN THE ACTIVITY OF INSURANCE INSTITUTIONS AND ITS EFFECT ON ECONOMIC INDICATORS

Sherov Sanjar Radjabovich

Marketing · 2025-yil

Annotatsiya

The article analyzed the implementation of innovative technologies in the activities of insurance institutions and their impact on economic indicators . The study 595 substantiated the role of digital and information technologies in improving the operational efficiency of insurance companies , enhancing risk assessment accuracy , and improving customer service quality . It was identified that the application of innovative solutions contributed to increased profitability , cost reduction , and strengthened competitive positions of insurance organizations . Particular attention was paid to the importance of a strategic approach , the institutional environment , and information security in the innovation process . The results confirmed that innovative technologies are a key factor in ensuring sustainable development and long-term economic efficiency in the insurance sector .

Maqola ma’lumotlari
MualliflarSherov Sanjar Radjabovich
JurnalMarketing
Nashr sanasi2025-09-30
Son9
TilO‘zbek
DOI10.67668/mj/2025iss9/674

Kalit so‘zlar

insurance institutions, innovative technologies, digital transformation, economic indicators, operational efficiency, competitiveness, страховые институты, инновационные технологии, цифровая трансформация, экономические показатели, операционная эффективность, конкурентоспособность, sugʻurta institutlari, innovatsion texnologiyalar, raqamli transformatsiya, iqtisodiy koʻrsatkichlar, operatsion samaradorlik, raqobatbardoshlik

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