The article examines the impact of digital technologies on retail trade and the significance of the ROPO model (Research Online, Purchase Offline). A comparative analysis of international practices (Germany, the UK, Poland, etc.) has been conducted, alongs ide an assessment of the potential for implementing the ROPO model in the context of Uzbekistanʼs retail market. A SWOT analysis was applied to identify the strengths, weaknesses, opportunities, and threats of the model.
| Mualliflar | Rajapova Gulmira |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-09-30 |
| Son | 9 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss9/668 |
DOI: 10.67668/mj/2025iss9/668 · Maqolaning asl sahifasi
retail trade, digital technologies, ROPO model, e -commerce, omnichannel strategy, SWOT analysis, розничная торговля, цифровые технологии, модель ROPO, электронная коммерция, омниканальная стратегия, SWOT -анализ, chakana savdo, raqamli texnologiyalar, ROPO modeli, elektron tijorat, omnikanal strategiya, SWOT -tahlil
В статье рассматриваются механизмы совершенствования взаимодействия между оценочными структурами и другими элементами рыночной инфраструктуры в Республике Узбекистан. Показано, что интеграция оценочных компаний с…
This article analyzes the experience of advanced foreign countries in shaping an innovative economy through a systematic literature review (SLR). Employing a method based on the PRISMA guidelines, several scientific…
The use of digital technologies in managing investment projects at chemical industry enterprises was examined. The effectiveness of projects was analyzed through the integration of Artificial Intelligence, IoT, Digital…
The article analyzes the issues of ensuring the socio -economic development of the regions of Uzbekistan through the enhancement of their investment potential. It examines the structural components of the investment…
This article examines the current state and prospects of applying artificial intelligence (AI) technologies in digital marketing processes of higher education institutions in Uzbekistan. In October 2024, Uzbekistan…
The article examines the application potential of artificial intelligence technologies in railway transport infrastructure. The focus is on improving diagnostic and maintenance efficiency, modeling freight flows…
This article analyzes modern approaches to improving the economic efficiency of transport systems. The study examines key factors such as infrastructure, digitalization, environmental sustainability, logistics…
This scientific article comprehensively analyzes the economic mechanisms of regional industrial development. The study highlights the theoretical foundations of regional industrial development, the essence of economic…
This article presents a scientific and practical analysis of the role of employee potential in improving companiesʼ economic performance. Human capital is assessed as a key strategic asset of a company, and its…
The article analyzes the peculiarities of the economic development of the regions of the Republic of Uzbekistan, interregional differences and their determining factors. Also, investment activity, infrastructure and…