Identify opportunities for retail's view online and buy offline (ropo) model

Rajapova Gulmira

Marketing · 2025-yil

Annotatsiya

The article examines the impact of digital technologies on retail trade and the significance of the ROPO model (Research Online, Purchase Offline). A comparative analysis of international practices (Germany, the UK, Poland, etc.) has been conducted, alongs ide an assessment of the potential for implementing the ROPO model in the context of Uzbekistanʼs retail market. A SWOT analysis was applied to identify the strengths, weaknesses, opportunities, and threats of the model.

Maqola ma’lumotlari
MualliflarRajapova Gulmira
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-09-30
Son9
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss9/668
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss9/668 · Maqolaning asl sahifasi

Kalit so‘zlar

retail trade, digital technologies, ROPO model, e -commerce, omnichannel strategy, SWOT analysis, розничная торговля, цифровые технологии, модель ROPO, электронная коммерция, омниканальная стратегия, SWOT -анализ, chakana savdo, raqamli texnologiyalar, ROPO modeli, elektron tijorat, omnikanal strategiya, SWOT -tahlil

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APARajapova Gulmira (2025). IDENTIFY OPPORTUNITIES FOR RETAIL'S VIEW ONLINE AND BUY OFFLINE (ROPO) MODEL. Marketing, (9). https://doi.org/10.67668/mj/2025iss9/668
GOST (OAK)Rajapova Gulmira IDENTIFY OPPORTUNITIES FOR RETAIL'S VIEW ONLINE AND BUY OFFLINE (ROPO) MODEL // Marketing. – 2025. – № 9. – DOI: 10.67668/mj/2025iss9/668.
MLARajapova Gulmira. “IDENTIFY OPPORTUNITIES FOR RETAIL'S VIEW ONLINE AND BUY OFFLINE (ROPO) MODEL.” Marketing, (9), 2025. https://doi.org/10.67668/mj/2025iss9/668
ChicagoRajapova Gulmira. “IDENTIFY OPPORTUNITIES FOR RETAIL'S VIEW ONLINE AND BUY OFFLINE (ROPO) MODEL.” Marketing, (9) (2025). https://doi.org/10.67668/mj/2025iss9/668
HarvardRajapova Gulmira (2025) ‘IDENTIFY OPPORTUNITIES FOR RETAIL'S VIEW ONLINE AND BUY OFFLINE (ROPO) MODEL’, Marketing, (9). https://doi.org/10.67668/mj/2025iss9/668
BibTeX
@article{rajapovagulmira2025,
  title = {IDENTIFY OPPORTUNITIES FOR RETAIL'S VIEW ONLINE AND BUY OFFLINE (ROPO) MODEL},
  author = {Rajapova Gulmira},
  journal = {Marketing},
  year = {2025},
  number = {9},
  doi = {10.67668/mj/2025iss9/668},
  url = {https://doi.org/10.67668/mj/2025iss9/668}
}

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