Scientific - methodological basis of determining the brand value of enterprises

Maxmudov Tohirjon Olimjonovich

Marketing · 2025-yil

Annotatsiya

The article examines the issue of brand valuation in enterprises from a scientific and methodological perspective. Based on a study of 30 firms in the Namangan region, surveys and multiple regression analysis were applied, identifying brand loyalty, brand awareness, advertising expenditure, and product quality as key determinants. The results showed that loyalty and awareness are the most important factors in determining brand value. The proposed methodology provides practical guidance for companies to impr ove marketing strategies, plan innovations, and justify market entry decisions.

Maqola ma’lumotlari
MualliflarMaxmudov Tohirjon Olimjonovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-09-30
Son9
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss9/656
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss9/656 · Maqolaning asl sahifasi

Kalit so‘zlar

Brand value, brand loyalty, brand awareness, advertising expenditure, product quality, regression analysis, marketing strategy. 312, Стоимость бренда, лояльность, узнаваемость бренда, рекламные расходы, качество продукции, регрессионный анализ, маркетинговая стратегия, Brend qiymati, isteʼmolchi sadoqati, brend tanilishi, reklama xarajatlari, mahsulot sifati, regressiya tahlili, marketing strategiyasi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMaxmudov Tohirjon Olimjonovich (2025). SCIENTIFIC - METHODOLOGICAL BASIS OF DETERMINING THE BRAND VALUE OF ENTERPRISES. Marketing, (9). https://doi.org/10.67668/mj/2025iss9/656
GOST (OAK)Maxmudov Tohirjon Olimjonovich SCIENTIFIC - METHODOLOGICAL BASIS OF DETERMINING THE BRAND VALUE OF ENTERPRISES // Marketing. – 2025. – № 9. – DOI: 10.67668/mj/2025iss9/656.
MLAMaxmudov Tohirjon Olimjonovich. “SCIENTIFIC - METHODOLOGICAL BASIS OF DETERMINING THE BRAND VALUE OF ENTERPRISES.” Marketing, (9), 2025. https://doi.org/10.67668/mj/2025iss9/656
ChicagoMaxmudov Tohirjon Olimjonovich. “SCIENTIFIC - METHODOLOGICAL BASIS OF DETERMINING THE BRAND VALUE OF ENTERPRISES.” Marketing, (9) (2025). https://doi.org/10.67668/mj/2025iss9/656
HarvardMaxmudov Tohirjon Olimjonovich (2025) ‘SCIENTIFIC - METHODOLOGICAL BASIS OF DETERMINING THE BRAND VALUE OF ENTERPRISES’, Marketing, (9). https://doi.org/10.67668/mj/2025iss9/656
BibTeX
@article{maxmudovtohirjonolimjonovich2025,
  title = {SCIENTIFIC - METHODOLOGICAL BASIS OF DETERMINING THE BRAND VALUE OF ENTERPRISES},
  author = {Maxmudov Tohirjon Olimjonovich},
  journal = {Marketing},
  year = {2025},
  number = {9},
  doi = {10.67668/mj/2025iss9/656},
  url = {https://doi.org/10.67668/mj/2025iss9/656}
}

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